Brad Rencher

Brad Rencher

Executive Vice President and General Manager, Digital Marketing

 
In his role as executive vice president and general manager, Brad drives the vision for Adobe’s Digital Marketing business, one of the world’s largest enterprise SaaS businesses. He leads the global product and business organization responsible for building Adobe Marketing Cloud — the most comprehensive, integrated, and actionable marketing cloud on the planet. Under his leadership, Adobe Marketing Cloud has experienced exponential growth and has been touted as the industry leader by Forrester and Gartner, among others. A sought-after thought leader, Brad speaks at several key industry events such as Advertising Week in New York, Cannes Lions Festival, and dmexco. 
 
If Brad were not at Adobe, he would be an endurance athlete or auditioning to be Jimmy Fallon’s sidekick.

 

 

 


How This Olympic Sport Can Boost Creative Thinking

Brad answers the question, “How do you encourage creative thinking within your organization?” in a contributed article in Fortune. Brad says, “I’m a firm believer that work-life balance and accounting for downtime for our brains can be a big factor in driving creativity.”

Read more ›