Inside the Publishing Revolution: The Adobe Story
Book cover: Inside the Publishing Revolution
New from Peachpit Press!
Coinciding with Adobe's 20-year anniversary is the publication of "Inside the Publishing Revolution: The Adobe Story" from Peachpit Press. This richly illustrated, beautifully designed volume celebrates Adobe's history with an exploration of the modern publishing revolution. Written by tech journalist Pamela Pfiffner, the book takes readers on a colorful journey from the birth of the Adobe® PostScript® language to the explosion of Adobe Photoshop® software to the development of other products that have helped shape the way we communicate.

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New Excerpts:
Table of Contents
(PDF: 466K)
Chapter 4, pages 1-7
(PDF: 3.3M)
Chapter 5, pages 1-8
(PDF: 3.6M)

From Chapter One: Laying the Foundation
"Like most revolutions, the one that changed publishing forever had its origins in an individual — in this case two individuals — who wanted to change the status quo. And like many other revolutionaries, these two men encountered each other in the right place at the right time, in this case California's Silicon Valley in the late 1970s, an era in which scientists and engineers found fertile soil for the seeds of a radically different future. The founders of Adobe Systems were not your typical radical subversives, however, although both sported the beards of the antiestablishment. They were thoughtful, almost conventional men who had a dream and the nerve to pursue it."
Photos and quotations from "Inside the Publishing Revolution"
John Warnock and Chuck Geschke
In December 1982, John Warnock and Charles Geschke struck out on their own and formed Adobe Systems, the modern publishing pioneer now celebrating its twentieth year helping people communicate better.
We were prototypical scientists in that we wanted to have an impact. We weren't in it for financial gain. —Chuck Geschke, Chairman and Founder, Adobe Systems Incorporated
David Hockney
To persuade the design community to use computers for illustration and artwork, Adobe invited top artists to its campus. The 1990 Photoshop Invitational included (from left) fine-art book publisher Nicholas Callaway, Adobe type director Sumner Stone, imaging expert Alexis Gerard, and painter David Hockney (with one of his ever-present dachshunds).

If anyone had told me 20 years ago today that we would have a fundamental impact on the publishing industry, I wouldn't have believed them. —John Warnock, Chairman and Founder, Adobe Systems Incorporated

Steve Jobs, Chuck Geschke and John Warnock
Apple Computer president and CEO Steve Jobs, shown here shortly after the launch of the LaserWriter, backed PostScript from the moment he laid eyes on it. "I was simply blown away by what I saw," Jobs remembers.
When we all saw that first sheet of paper come out of the LaserWriter, we knew we were going to hit it out of the park. —Steve Jobs, CEO, Apple Computer
Excerpted from "Inside the Publishing Revolution: The Adobe Story" copyright 2003 by Pamela Pfiffner and published by Adobe Press in association with Peachpit Press. Excerpts used with permission from Peachpit Press and Pearson Education, Inc.

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