Adobe Digital Marketing Summit 2012 Online Press Room

• Please pick up your press badge if needed.

Press and industry analyst work room is open

• Continental breakfast available from 7:30 – 8:30 a.m.

Media Brief & Agenda Overview

• Press will be escorted from here to a VIP seating area for the opening general session

• The Power of the Digital Self
  Through the vast amount of 1's and 0's emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring to life the personalized digital experience.

Adobe Executive Management Q&A Session

• Introduction by Ann Lewnes, senior vice president of global marketing
• Panelists:
• Shantanu Narayen, President & Chief Executive Officer
• Kevin Lynch, Chief Technology Officer
• Brad Rencher, Senior Vice President and General Manager, Digital Marketing Business

Breakout Press Briefings

• One-on-one and small group briefings will be held on various topics with Adobe spokespeople and customers. If you're interested in a specific briefing, please check-in with the PR team representative staffing the Summit press room in the SPCC, room 258.

Media & Industry Analyst Group Briefing: Marketing Leaders Panel

• Digital marketing has gone mainstream with more companies bringing their valuable brands online and devoting more marketing dollars to support those efforts. Meet with these leading marketers for an industry discussion and Q&A on the rise of digital marketing initiatives and best practices, how data can be used to better optimize and analyze marketing campaigns, and the role marketers play in adding value to a company's strategy and success.
  
  Moderator:
  • David Cooperstein, VP & Practice Leader, CMO and Marketing Leadership Professionals at Forrester Research
  
  Panelists:
  • Ann Lewnes, SVP of Global Marketing, Adobe
  • Jim Stengel, former global marketing officer of Procter & Gamble, brand/marketing visionary and author of "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies"
  • Scott Olrich, CMO of Responsys

General Session

• New Media
  Technology is turning news and entertainment on their ears, shifting the balance of power away from the media giants and to consumers. In this lively presentation, digital media mogul Arianna Huffington discusses the latest online and social media trends while revealing her vision of a hybrid future of where traditional media and new media become one.

Media, Blogger & Industry Analyst Reception

• Join Adobe spokespeople, customers and partners for an exclusive reception. Appetizers and refreshments will be served. The restaurant is located a block away from the Salt Palace Convention Center; maps and directions will be provided.

• The Summit tradition of incredible entertainment, food, and fun on Wednesday night continues! The Summit Bash is our way of showing you how much we appreciate your attendance. This year, the Summit Bash includes action, hot music, and even some things you have never seen before. Not to mention fabulous food and drinks. Grammy-nominated Foster the People headlines.

• Continental breakfast available from 7:30 – 9:00 a.m.

• General Session: Industry Insight
  As social communications fundamentally changes how we interact globally and locally, the implications for brands is ever more crucial. In this session, Adobe’s VP of Strategy, John Mellor, examines the trends and technologies that are emerging in the digital marketing industry. Then, Twitter co-founder Biz Stone and Adobe CMO Ann Lewnes will take the stage to discuss big data, privacy, and how brands can change the world.

• One-on-one and small group briefings will be held on various topics with Adobe spokespeople and customers. If you're interested in a specific briefing, please check-in with the PR team representative staffing the Summit press room in the SPCC, room 258.

Locations vary

Media & Industry Analyst Group Briefing: Digital Marketing Customer Panel

• Hear from leading representatives spanning the automotive, electronic, home improvement and apparel vertical markets about the digital challenges and opportunities they face within their organization. Learn how they've embraced a data-driven culture of optimization to better connect with their audiences.
  
  Moderator:
  • Matt Langie, Director of Product Marketing, Adobe
  
  Panelists:
  • Brandon Proctor, VP Marketing, Build.com
  • Danny Miller, Director, Web Analytics & Data, Kelley Blue Book
  • Ken Seiff, EVP, Direct & Omni-Channel, Brooks Brothers
  • Matt Leopold, Director of Customer Experience, TE Connectivity (formerly Tyco Electronics)

Closing General Session

• Summit Sneaks
  Come be a part of an exclusive preview! You'll get a glimpse into Adobe's engineering teams and labs as we showcase some of the things we are building for tomorrow. From predictive marketing to data visualizations, don't miss this chance to look under the hood of Adobe's latest digital marketing technology.

• Cool off after the closing general session by joining us in the Marriott for the Summit ski party while enjoying food and drinks at this ski-themed party. The Summit ski party is sponsored by Responsys

The Depot After Dark

• For the die-hard Summit attendee. This party is a great way to close out Summit. Buses will run to/from hotels to The Depot, Salt Lake City's most unique live music venue.