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Adobe Digital Marketing Summit 2012 Online Press Room

MAX 2011

Adobe Summit 2012 North America

Salt Lake City, Utah — March 20-23, 2012

Welcome to Adobe Digital Marketing Summit 2012, the premier event that brings together thousands of digital marketers and advertisers to learn about and share key strategies for driving marketing innovation.

For press inquiries, please call the Adobe PR hotline at 408-536-4070 or email summitpr@adobe.com.


Summit 2012 Press Agenda

Downloadable Summit 2012 Press Agenda

Day One — Wednesday, March 21
7:30 a.m. – 8:00 p.m. Registration
  • Please pick up your press badge if needed.
South Foyer, in front of Hall D & E, Salt Palace Convention Center – SPCC
7:30 a.m. – 5:00 p.m.

Press and industry analyst work room is open

  • Continental breakfast available from 7:30 – 8:30 a.m.

Room 258, SPCC, Second Floor
8:30 – 8:45 a.m.

Media Brief & Agenda Overview

  • Press will be escorted from here to a VIP seating area for the opening general session

Room 257, SPCC, Second Floor
9:00 – 11:00 a.m. Opening General Session
  • The Power of the Digital Self
    Through the vast amount of 1's and 0's emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring to life the personalized digital experience.
Hall D & E, SPCC, First Floor
11:45 a.m. – 12:45 p.m.

Adobe Executive Management Q&A Session

  • Introduction by Ann Lewnes, senior vice president of global marketing
  • Panelists:
    • Shantanu Narayen, President & Chief Executive Officer
    • Kevin Lynch, Chief Technology Officer
    • Brad Rencher, Senior Vice President and General Manager, Digital Marketing Business
Room 257, SPCC, Second Floor
12:45 – 2:00 p.m. Lunch available in the press and industry analyst work room (Room 258, SPCC, Second Floor)
12:45 – 4:30 p.m.

Breakout Press Briefings

  • One-on-one and small group briefings will be held on various topics with Adobe spokespeople and customers. If you're interested in a specific briefing, please check-in with the PR team representative staffing the Summit press room in the SPCC, room 258.

Locations vary

2:00 – 3:00 p.m.

Media & Industry Analyst Group Briefing: Marketing Leaders Panel

  • Digital marketing has gone mainstream with more companies bringing their valuable brands online and devoting more marketing dollars to support those efforts. Meet with these leading marketers for an industry discussion and Q&A on the rise of digital marketing initiatives and best practices, how data can be used to better optimize and analyze marketing campaigns, and the role marketers play in adding value to a company's strategy and success.

    Moderator:
    • David Cooperstein, VP & Practice Leader, CMO and Marketing Leadership Professionals at Forrester Research

    Panelists:
    • Ann Lewnes, SVP of Global Marketing, Adobe
    • Jim Stengel, former global marketing officer of Procter & Gamble, brand/marketing visionary and author of "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies"
    • Scott Olrich, CMO of Responsys

Room 257, SPCC, Second Floor
4:45 – 6:00 p.m.

General Session

  • New Media
    Technology is turning news and entertainment on their ears, shifting the balance of power away from the media giants and to consumers. In this lively presentation, digital media mogul Arianna Huffington discusses the latest online and social media trends while revealing her vision of a hybrid future of where traditional media and new media become one.

Hall D & E, SPCC, First Floor
6:30 – 7:30 p.m.

Media, Blogger & Industry Analyst Reception

  • Join Adobe spokespeople, customers and partners for an exclusive reception. Appetizers and refreshments will be served. The restaurant is located a block away from the Salt Palace Convention Center; maps and directions will be provided.

Christopher's Steak House, 134 West Pierpont Ave.
8:00 p.m. – Midnight Summit Bash
  • The Summit tradition of incredible entertainment, food, and fun on Wednesday night continues! The Summit Bash is our way of showing you how much we appreciate your attendance. This year, the Summit Bash includes action, hot music, and even some things you have never seen before. Not to mention fabulous food and drinks. Grammy-nominated Foster the People headlines.
Hall 5, SPCC
Day Two — Thursday, March 22
7:30 a.m. – 5:00 p.m. Press and industry analyst work room is open
  • Continental breakfast available from 7:30 – 9:00 a.m.
Room 258, SPCC, Second Floor
9:00 – 10:30 a.m. General Session
  • General Session: Industry Insight
    As social communications fundamentally changes how we interact globally and locally, the implications for brands is ever more crucial. In this session, Adobe’s VP of Strategy, John Mellor, examines the trends and technologies that are emerging in the digital marketing industry. Then, Twitter co-founder Biz Stone and Adobe CMO Ann Lewnes will take the stage to discuss big data, privacy, and how brands can change the world.
Hall D & E, SPCC, First Floor
11:00 a.m. – 4:00 p.m. Breakout Press Briefings
  • One-on-one and small group briefings will be held on various topics with Adobe spokespeople and customers. If you're interested in a specific briefing, please check-in with the PR team representative staffing the Summit press room in the SPCC, room 258.

Locations vary

12:00 – 1:00 p.m. Lunch will be provided for you in the press room Room 507, LACC, Second Floor
1:00 – 2:00 p.m.

Media & Industry Analyst Group Briefing: Digital Marketing Customer Panel

  • Hear from leading representatives spanning the automotive, electronic, home improvement and apparel vertical markets about the digital challenges and opportunities they face within their organization. Learn how they've embraced a data-driven culture of optimization to better connect with their audiences.

    Moderator:
    • Matt Langie, Director of Product Marketing, Adobe

    Panelists:
    • Brandon Proctor, VP Marketing, Build.com
    • Danny Miller, Director, Web Analytics & Data, Kelley Blue Book
    • Ken Seiff, EVP, Direct & Omni-Channel, Brooks Brothers
    • Matt Leopold, Director of Customer Experience, TE Connectivity (formerly Tyco Electronics)

Room 257, SPCC, Second Floor
4:15 – 5:30 p.m.

Closing General Session

  • Summit Sneaks
    Come be a part of an exclusive preview! You'll get a glimpse into Adobe's engineering teams and labs as we showcase some of the things we are building for tomorrow. From predictive marketing to data visualizations, don't miss this chance to look under the hood of Adobe's latest digital marketing technology.

Hall D & E, SPCC, First Floor
6:30 – 8:30 p.m. Après Summit Ski Party
  • Cool off after the closing general session by joining us in the Marriott for the Summit ski party while enjoying food and drinks at this ski-themed party. The Summit ski party is sponsored by Responsys
Marriott Hotel; 75 SW Temple; across the street from SPCC; open to all attendees
9:00 p.m. – Midnight

The Depot After Dark

  • For the die-hard Summit attendee. This party is a great way to close out Summit. Buses will run to/from hotels to The Depot, Salt Lake City's most unique live music venue.
400 West South Temple; open to all attendees; maps and directions will be provided

Press Rooms and Event Maps

The press room is available for your use throughout the conference. It is located on the second floor of the SPCC in room 258. The press room is staffed full-time and equipped with wireless Internet access, printer/copier and refreshments. Here are the hours of operation:

Please see the PDF for event maps detailing locations at the Salt Palace Convention Center.

Downloadable Summit event maps


News from Summit 2012

Adobe announcements

For more Adobe news, visit the Adobe Press Room

Adobe Study Shows Social Media Impact Undervalued by Nearly 100 Percent

March 22, 2012

Adobe Kicks Off Digital Marketing Summit 2012

March 21, 2012

Adobe Simplifies Social Marketing

March 21, 2012

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

March 21, 2012

Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution

March 21, 2012

Adobe Partners with hybris on Commerce for Web Experience Management

March 21, 2012

Adobe Unifies Ad Campaigns across Social, Search, and Display

March 21, 2012

Adobe Announces Digital Marketing Partner of the Year Award Winners

March 20, 2012

Adobe Adds Cross-Visit Analytics to Digital Marketing Suite for Deeper Insight Into the Visitor Experience

March 19, 2012

Customer and Partner announcements

Translations.com to Streamline Adobe CQ Global Content Management

March 22, 2012

Acquity Group Selected as Adobe Digital Marketing Regional Partner of the Year

March 22, 2012

Viacom Introduces "Surround Sound" Cross-Platform Audience Targeting for Advertisers

March 21, 2012

Silverpop Selected as Adobe’s Digital Marketing Platform Partner of the Year

March 21, 2012

Razorfish named Adobe Digital marketing Global Partner of the Year for 2011

March 20, 2012

Deloitte Leverages eCommerce Knowledge to Improve Website Management and the Customer Experience on Adobe.com

March 20, 2012

Clay Tablet Technologies Launches Adobe CQ Connector

March 20, 2012


Videos/Webcasts

Watch the opening general session from Summit 2012 .

The Power of the Digital Self
Through the vast amount of 1's and 0's emerges the digital self: the phenomenon driving the next era of digital marketing. Join Adobe SVP Brad Rencher and special guests as we take a look at the digital self, and the solutions Adobe has developed to bring to life the personalized digital experience.


Social Media

@AdobeSummit
The main account from which we'll send conference details, news, highlights and even a few surprises.

@AdobeEvents
The account that will address event logistics and answer general Summit questions from the event about rooms, sessions, WiFi, and even the food. This account will follow the conversation around #SummitHelp closely.

#AdobeSummit
The Main Adobe Digital Marketing Summit hashtag. Use it whenever you tweet about the event. Also use it in searches to stay on top of the digital marketing community conversations about the event.

#SummitHelp
Use this hashtag to notify us about event logistical issues, before and during Summit


Multimedia

High res Summit photos (recommended for press)

Download the high-res file


Executive Profiles

Shantanu Narayen

Shantanu Narayen

President and Chief Executive Officer

Profile (PDF, 38k)

Kevin Lynch

Kevin Lynch

Chief Technology Officer
Senior Vice President, Experience & Technology
Organization

Profile (PDF, 39k)


Brad Rencher

Brad Rencher

Senior Vice President and General Manager, Digital Marketing Business Unit

David Wadhwani

David Wadhwani

Senior Vice President and General Manager, Digital Media Business Unit


Ann Lewnes

Ann Lewnes

Senior Vice President of Corporate Marketing and Communications

Profile (PDF, 38k)

Paul Weiskopf

Paul Weiskopf

Senior Vice President, Corporate Development

Profile (PDF, 38k)



Adobe Digital Index Reports

Adobe Study Shows Social Media Impact Undervalued by Nearly 100 Percent

March 22, 2012

Adobe Study Reveals Tablet Users Were Biggest Online Spenders in 2011.
January 19, 2012


Summit 2012 Panelist Bios

Downloadable Summit 2012 Panelist Bios


Sponsors

Thank you to all of our Summit 2012 sponsors! For more information, please visit Summit 2012 Sponsors.

Platinum Sponsors


 



Gold Sponsors




 

 



Silver sponsors



Showcase Sponsors










 

 



Engagement Sponsors