World's Best Selling Web Authoring tool for the Mac Helps Businesses Stand Out on the Web

San Francisco, Calif., (August 31, 1998) (Nasdaq: ADBE) -- Adobe Systems Incorporated today announced PageMill 3.0 for Macintosh, a complete solution that integrates Web-page authoring, site management and Web graphics editing, including a limited edition of the leading Web graphics tool, Adobe Photoshop®. Designed to reduce the time and complexity of creating and maintaining Web pages, Adobe PageMill 3.0 for Macintosh helps businesses, home office workers and consumers stand out on the Internet with visually compelling and even award-winning sites. A free, preview release is available now to download from www.adobe.com.

"Owning our own business, I didn't have time to learn HTML, but I knew a Web site would be a great way to showcase our hotel," said Steve Demarest, owner of Friday's Historical Inn, a bed and breakfast on Friday Harbor in the San Juan Islands (http://www.friday-harbor.com/). "PageMill turned out to be not only easy, but fast. I had our Web site up in a matter of weeks. Now our Web site brings in at least sixty percent of the Inn's new business. This is a phenomenal return on investment, far surpassing any other form of advertising we've tried."

Adobe PageMill, the world's best-selling Web-authoring tool for Macintosh® and number two best-selling Web-authoring tool for Windows®, joins Adobe's category-leading family of complementary products, including Adobe Photoshop®, Adobe PageMaker® and Adobe Illustrator® software, extending customers' ability to communicate on the Web and in print.

"I need tools that I can rely on to be powerful and well-integrated," explained Jim Spadaccini, multimedia production manager for San Francisco's Exploratorium museum web site, consecutive winner of the Webby Award for Best Science Web site in 1996 and 1997. "Parts of the Exploratorium Web site are time sensitive and require attention to detail. We needed to quickly create dozens of complex pages to finish the site on time. The speed and efficiency of Adobe products, including Pagemill and Photoshop, made what seemed like an impossible job, possible. Our web team is a big fan of Adobe products; their versatility and integration have helped us create much of what you see on our web site."

Adobe PageMill Mac 3.0 delivers all of the existing functionality of Adobe's popular PageMill Web-authoring software with added features for Apple Macintosh users. Some additional new capabilities in PageMill Mac 3.0 include:

• An easy-to-use interface that enables busy professionals and personal users to quickly build professional-looking Web sites without having to learn complex applications or understand the intricacies of HTML.
• Integrated and enhanced site management features eliminate the time and tedium of maintaining and updating a Web site; users can instantly update their entire sites as easily as dragging and dropping.
• Drag and drop support for multimedia and Java that make creating and previewing eye-catching Web pages a snap.
• More design and layout features, including enhanced support for frames, fonts, color and more.
• Improved support for HTML editing, including more control over tables and source code editing.

Streamlined Interface Speeds Productivity
Based on familiar word processing metaphors and drag-and-drop simplicity, PageMill 3.0 makes it fast and easy to create and maintain professional-looking web sites. With PageMill's simple drag-and-drop functions and complete site checking capabilities, customers can create a compelling web presence that can be easily managed, edited and updated in a fraction of the time using other methods.

Full-featured Site Management
Adobe PageMill Mac 3.0 makes it easy to not only create, but to continuously maintain an entire site, and enables error checking for broken links, spelling errors and other common problems. PageMill's site-wide search and replace function makes updating a site as simple as dragging and dropping new content. Users can also move or delete multiple files from within the program's site view and easily post updates to the Web, further simplifying site maintenance.

Professional-Quality Web Site Templates and Graphics
The PageMill Mac 3.0 CD is loaded with thousands of Web templates, graphics, animations and more, created by professional designers, which can be customized to create professional and compelling Web sites. Adobe PageMill Mac 3.0 also includes a limited edition of Adobe's Photoshop, the industry-leading Web graphics tool. By simply clicking on the program's color panel, Adobe PageMill Mac 3.0 allows users to select from 216 Web-safe colors for brilliant Web sites.

Support for Advanced HTML Features
PageMill Mac 3.0 provides advanced HTML options including the ability to view the Hex value of colors as well as view WYSIWYG and HTML source simultaneously. Users now have improved control over HTML tables through the program's Inspector palette and the ability to turn off PageMill-specific tags. Placeholders offer new support for foreign HTML. The program also includes a Java console palette to debug Java applets.

Pricing and Availability
A free preview version of Adobe PageMill Mac 3.0 software is available now for downloading from Adobe's Web site at http://www.adobe.com. Adobe PageMill Mac 3.0 is expected to be available in October 1998 with an estimated street price of $99. Upgrades from previous versions will be available for $49.

About Adobe Systems Incorporated
Based in San Jose, Adobe develops and supports software products to help people express and use information in more imaginative and meaningful ways, across all print and electronic media. For more information, see Adobe's home page located at http://www.adobe.com.

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