Adobe Systems Ships InDesign, Delivering the Foundation of Next Generation Professional Publishing Systems
Third-Party Solutions Ship Simultaneous to InDesign; Over 20 Showcased at Seybold

Seybold, San Francisco, (August 31, 1999) (Nasdaq:ADBE)--Adobe Systems Incorporated today announced the immediate shipment of Adobe® InDesign®, an innovative, new page-layout application and the cornerstone of the company's new platform for professional publishing solutions.

InDesign software, built from the ground up, is based on a new open, object-oriented architecture that is highly extensible, thus greatly reducing development cycles and enabling Adobe to rapidly evolve the platform. This open architecture creates a core on which third-party developers and system integrators can deliver custom publishing solutions for magazines, advertising agencies, catalogs, retailers, design studios, and newspapers. In fact, today in conjunction with InDesign, a number of third party vendors and service providers announced key plug-ins and solutions designed to immediately extend the functionality of version 1.0. (See separate "Publishing Community Overwhelmingly Endorses InDesign" press release.) Nine of these solutions are shipping today, including FRAEMZ PS for InDesign from ShadeTree, PowrTable from PowrTools, and Sonar Bookends® InDex™ from Virginia Systems.

"With InDesign, Adobe is delivering on its commitment to the professional publishing community," said Bruce Chizen, executive vice president, Adobe Systems, Inc. "When developing InDesign, a key objective was to work with our customers to deliver a solution that addresses their needs, as well as to provide a modern, extensible foundation on which the future professional publishing platform will be built. With 1.0 we are delivering exactly that."

"InDesign brings much-needed flexibility to professional publishing, especially as we look to move to a full computer-to-plate workflow. Its seamless integration with leading applications and open architecture provide a foundation for exploring better, more efficient ways of working," said John Blanchard, director of manufacturing technologies for Cahners Publishing. "InDesign is a great next step in desktop publishing, and demonstrates how Adobe listens to its customers to give them what they need."

Innovative Design and Typographical Features
Adobe InDesign is a new, state-of-the-art page-layout application for graphic designers, production artists, and prepress professionals. InDesign is packed with hundreds of features that deliver new levels of creativity, precision, and control, including many groundbreaking features unmatched in current page-layout products. Such as:

  • Multi-line Text Composer
  • Optical Margin Alignment
  • Hierarchical Master Pages
  • Extensive Multi-lingual support
  • Optical Kerning
  • High-resolution EPS and PDF display
  • Multiple Redo & Undo
  • Zooming from 5% to 4000%

    "Many of the features in InDesign are amazing. For example, strong text and layout handling lets us produce what looks like typeset quality pages right at our desktops--plus we no longer have to spend hours manually kerning text or re-breaking pages. And features such as multiple undos, layering, and extensive color palettes allow us to work faster and smarter. With InDesign, we stay focused on the creative process, not the computing process," said Warren Vegas, production studio manager for McCann-Erickson Advertising.

    Beyond its key features, InDesign is tightly integrated with other popular Adobe products for graphics professionals, such as Adobe Illustrator®, Adobe Photoshop®, Adobe Acrobat®, and Adobe PressReady™. Users familiar with Photoshop or Illustrator will learn InDesign quickly because of the common interface and shortcuts. Designers can also take advantage of built-in import of QuarkXPress® and Adobe PageMaker® files to transfer existing templates and master pages.

    The Foundation for Professional Publishing
    Adobe InDesign incorporates key technologies for imaging, type support, printing, and color management that are now common to all Adobe professional applications. With these applications, Adobe is providing the industry's first platform for publishing that creates consistent results on screen and in print. In addition, Adobe InDesign includes extensive support for Adobe PDF, enabling PDF-based digital workflows.

    Furthermore, InDesign is based on a brand-new, modular code base, delivering an extensible architecture with virtually unlimited opportunities for developers to tailor or extend the program to specific customer needs.

    "InDesign's open architecture allows us to more easily create tightly integrated professional publishing solutions for our customers. The product is so extensible that we plan to begin installing the first product of our new publishing suite, AdSpeed, within a few months after the shipment InDesign," said Don Oldham, CEO of Digital Technology, Inc. "We are betting the success of our company on the technology of Adobe InDesign."

    This open architecture also allows Adobe to evolve and enhance InDesign more rapidly than with traditional software products. The company plans to rapidly deliver additional features and functionality for InDesign users. Adobe will deliver these enhancements via Adobe Online, a feature of InDesign that provides dynamic content and automated product updates via the Internet.

    Pricing and Availability
    Adobe InDesign for Mac OS 8.5 or later, Windows® 98, and Windows NT® 4.0 is now shipping in the United States and Canada; International English versions are shipping throughout Europe. French and German versions of InDesign will be available within two weeks with other language versions shipping throughout September 1999. InDesign is expected to sell at an estimated street price of US $699 for both platforms with volume pricing available. Adobe InDesign is currently available at an estimated street price of US $299 for users of Adobe Photoshop, Adobe Illustrator, Adobe PageMaker and QuarkXPress. This promotional price will be available until December 31, 1999. For more information visit

    For customers who want the convenience of purchasing the essentials they need in one comprehensive toolkit--all from a single vendor they trust--InDesign is available as part of the Adobe Design Collection. The Adobe Design Collection includes the latest versions of Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Adobe Acrobat software for creative professionals who want the most advanced tools available to create and produce cutting-edge, design-intensive communications (ads, packaging, etc.) for both Web and print use. Customers benefit from this suite of applications specifically designed to work seamlessly together to make their jobs easier. The Adobe Design Collection offers significant value compared to purchasing each application separately, and is available now for an estimated street price of US $1,299 (introductory offer through December 31, 1999). For more information visit

    About Adobe Systems Incorporated

    Founded in 1982, Adobe Systems builds award-winning software solutions for Web and print publishing. Its graphic design, imaging, dynamic media, and authoring tools enable customers to create, publish and deliver visually-rich content for various types of media. The company's products are used by Web and graphic designers, professional publishers, document-intensive organizations, business users, and consumers. Adobe is the fourth largest U.S.-based personal software company, with annual revenues approaching $1 billion. It employs over 2,400 employees worldwide and has operations in North America, Europe, the Pacific Rim, Japan and Latin America. Adobe's worldwide headquarters are in San Jose, California and its web site is located at


    Copyright © 1999 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are trademarks of Adobe Systems Incorporated. All other trademarks are properties of their respective owners.

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