Customers Rave Over Powerful, Integrated Web Features

San Francisco, Calif., Seybold SF (August 31, 1999) (Nasdaq: ADBE)--Adobe® Photoshop® 5.5--the world-standard image editing solution for the Web and print--in roughly one month of shipping, is posting strong sales and winning substantial praise from customers. Photoshop 5.5 along with Adobe's complete family of integrated solutions for creative professionals--including Adobe GoLive®, Adobe Illustrator®, Adobe InDesign® and Adobe Premiere®--will be shown here at Seybold SF '99 (Booth #1201 this week at the Moscone Center in San Francisco, CA.). Also, in his keynote this morning, Steve Jobs, Apple interim CEO, demoed Adobe Photoshop 5.5 software which is optimized and immediately available for the Power Macintosh G4.

Adobe Photoshop 5.5, already the world's leading imaging editing solution, is earning early widespread praise from customers as the first integrated toolset for designing and producing the highest quality images for the Web and print.

"The integration between Photoshop 5.5 and ImageReady® 2.0 is so complete that there are times when I forget which program I am using--it's that seamless," says Jason Wolf, USWeb/CKS director of multimedia. "Photoshop 5.5 is phenomenal, and offers something for everyone here at USWeb/CKS. It is rapidly becoming an integral part of both our Web and print production processes."

Richard Bullwinkle, webmaster at TiVo Inc., agrees. "I love the fact that Photoshop and ImageReady have been combined into one integrated solution, as opposed to standalone applications. I used to have different programs running on different computer monitors so that I could move more easily between programs. While I would never give up my multi-monitor system, I could now use a single monitor if necessary because I can accomplish everything--all of my Web graphics creation and optimization--in one application. Photoshop 5.5 goes a step beyond by bundling powerful Web tools into a single package. I had been using another program, but have switched to using Photoshop 5.5."

"By combining Photoshop 5.5 and ImageReady 2.0, Adobe in one fell swoop has introduced the most powerful Web-creation tool available," said Jeff Schewe of Schewe Photography.

Jerry McDougal, vice president of product marketing at PC Connection Inc., a leading direct marketer of business computing products including Adobe, confirms that their customers are responding similarly. "Photoshop 5.5, with its integrated ImageReady 2.0 component, offers an exceptional value. The product is selling well, and the feedback from our customers has been overwhelmingly positive."

About Adobe Photoshop
Adobe Photoshop, the world's leading professional image editing software, provides an integrated solution for professionals who need to produce the highest quality images for both Web and print. Photoshop 5.5 includes Adobe ImageReady 2.0 software, the cutting-edge Web production component that interacts seamlessly with Photoshop software to provide a complete creative environment. This eliminates the need for customers to use multiple applications, which restricts both creativity and productivity. Photoshop excels as an art production tool, whether it's used by a graphics producer who needs to merge and edit color images, a photographer who wants to retouch proofs, or a graphic designer who is creating original or composite artwork, collages or photo montages for print or on the Web. Key Photoshop 5.5 features include the new Save for Web command, improved image masking, the new Art History Brush, the new Slice tool and the ability to create powerful JavaScript rollovers without writing a line of code.

Pricing and Availability
The Adobe Photoshop 5.5 estimated street price is $609 (U.S.). Registered Photoshop 5.0 and ImageReady 1.0 users in North America can upgrade for the special estimated promotional price of $129 (U.S.) after rebate until May 2000. All other registered users of previous versions of Adobe Photoshop can upgrade for an estimated street price of $199 (U.S.). For more information customers can call 1-800-492-3623 or visit http://www.adobe.com/products/photoshop/main.html.

For customers who want the convenience of purchasing the industry standard essentials they need in one comprehensive toolkit--all from a single vendor they trust--Adobe Photoshop 5.5 is also available as part of the Adobe Publishing, Adobe Web, Adobe Design and Adobe Dynamic Media Collections. Each of Adobe's Collections is a suite of applications specifically designed to work seamlessly together to make customers' jobs easier. In addition, the Adobe Collections offer significant value compared to purchasing each application separately. For pricing and more information on the four Adobe Collections available now, please visit http://www.adobe.com/products/main.html.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems builds award-winning software solutions for Web and print publishing. Its graphic design, imaging, dynamic media, and authoring tools enable customers to create, publish and deliver visually-rich content for various types of media. The company's products are used by Web and graphic designers, professional publishers, document-intensive organizations, business users, and consumers. Adobe is the fourth largest U.S.-based personal software company, with annual revenues approaching $1 billion. It employs over 2,400 employees worldwide and has operations in North America, Europe, the Pacific Rim, Japan and Latin America. Adobe's worldwide headquarters are in San Jose, California and its web site is located at www.adobe.com.