New Professional Web Graphics and Animation Tool Receives Best of Show Award for Web Design Software

NAB, Las Vegas (April 10, 2000) (Nasdaq: ADBE)--San Jose, Calif., (April 10, 2000) (Nasdaq:ADBE)—Adobe Systems Incorporated, the leader in digital publishing for Web, print and dynamic media, today announced that Adobe® LiveMotion™ software won the Best of Show Award at last week’s Spring Internet World 2000 conference in Los Angeles. LiveMotion, Adobe’s recently announced entry into the Web graphics and animation market, won the award in the Web Design Software category designated for products used to build, enhance, or manage a Web site.

"We developed LiveMotion to enable professional designers and developers to create dynamic, compelling Web graphics and animations in a flexible, efficient environment that doesn’t get in the way of their creativity," said Hank Skorny, senior director of Adobe’s Internet Products Group. "We are honored that Internet World has recognized LiveMotion as a major contender in this market segment and we look forward to helping our Web design customers leverage this exciting new tool to raise the bar for what defines entertaining and engaging Web sites."

Adobe LiveMotion further extends Adobe’s integrated suite of professional Web production products by giving Web designers and developers a flexible tool for creating high-impact, interactive graphics and engaging animations for the Web. LiveMotion allows designers to create everything from individual dynamic Web graphics to complete pages that incorporate motion, sound and interactivity, all in an object-oriented, vector-based authoring environment. The product integrates with industry standard content creation tools and provides support for native layered Photoshop® and Illustrator® files. Additionally, LiveMotion exports to a wide range of graphics formats including, GIF, JPEG, PNG, Adobe Photoshop, and the popular SWF format. The product is currently available as public beta for Macintosh and Windows®, including Windows 2000 on the Adobe Web site at www.adobe.com/products/livemotion/main.html, and the company expects LiveMotion to ship later in Q2 at an Estimated Street Price of $399 (USD) in the United States and Canada only. Pricing, availability, such as promotional activities of LiveMotion may vary by region. Customers should check their local Adobe website
for details.

The Internet World Best of Show award winners were determined by a panel of Internet World editors. The awards are given to those exhibitors whose products or services meet the publication’s existing standards and contribute to the development of future Internet products and services. For more information, visit Internet News.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for Web and print publishing. Its graphic design, imaging, dynamic media, and authoring tools enable customers to create, publish and deliver visually rich content for various types of media. Headquartered in San Jose, California, Adobe is the fourth largest U.S.-based personal software company, with annual revenues exceeding $1 billion.