San Jose, Calif., (October 16, 2000) (Nasdaq: ADBE)--Adobe Systems Incorporated, the leader in digital publishing for the Web, print and dynamic media, today announced that within the first month of shipping, Adobe® Photoshop® 6.0 is enjoying rave reviews and an overwhelmingly positive response from customers and press. Photoshop 6.0, the newest version of Adobe's flagship product, is a major upgrade to the world's leading professional image editing software. It delivers powerful new features including improved Web workflow, vector functionality, and a streamlined interface that are quickly becoming indispensable to users and have already earned industry honors for the product.

At Seybold San Francisco 2000, the premier tradeshow for the Web and print publishing markets, Photoshop 6.0 won a Seybold “Hot Pick” award, which highlights new products, technologies and services that are particularly relevant to professional publishing and reflect the future direction of the industry. Also at the Seybold show, Creative Mac, an online magazine for designers, honored Photoshop 6.0 as “Best of Show”, selecting it as the winner over products from 350 other exhibitors.

Photoshop customers are echoing the sentiments of the trade press, which has celebrated the product with dozens of positive reviews. For Web designers, the combination of new vector drawing tools and powerful rollover styles helps them work more quickly without the need for other image editing and Web graphics products.

"Photoshop 6.0, and in particular its integrated ImageReady component, has been a godsend to me, replacing three other disparate tools: Fireworks, Graphic Converter and JPEG Convert that were once a big part of my workflow. I love the way Photoshop 6.0 and ImageReady work together—they are a site developer's dream tools," says Pascal, site developer at Sapient Corporation, a San Francisco-based Web design firm.

Other popular enhancements to Photoshop 6.0 – a powerful new type engine and streamlined interface – offer huge productivity gains for all users, regardless of whether they are creating content for the Web or print.

"Photoshop 6.0 is HOT!" exclaimed Fred Kahl of Funny Garbage, a full-service design and production firm in New York. "The enhanced layer management and type tools are a huge plus, as is the ability to turn on and off sets of layers. This is the Photoshop we've been waiting for."

Now Available with Special GoLive 5.0 Promotion

Adobe Photoshop 6.0 for Macintosh and Windows® is immediately available in the United States and Canada for an estimated street price of $609 (U.S.) and can be purchased online through the Adobe Store at www.adobe.com or from an authorized reseller. Registered users of earlier versions of Adobe Photoshop can upgrade to version 6.0 for $199 (U.S.)

As a special promotion for Photoshop customers, Adobe is including a 30-day, fully functional trial version of Adobe GoLive® 5.0 in every box of Photoshop 6.0. GoLive 5.0 is the latest version of Adobe's award-winning professional Web authoring and site management software. Also included is the GoLive QuickStart Guide for Adobe Photoshop Users, which helps designers take advantage of the improved integration between Photoshop 6.0 and GoLive 5.0 and quickly become productive. For a limited time, Photoshop customers can purchase GoLive 5.0 for just $99 (U.S.) – a savings of $200 (U.S.) from the average estimated GoLive street price – until March 1, 2001. This price is only available to Photoshop 6.0 customers who purchase GoLive through the installed trial software.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for Web and print publishing. Its graphic design, imaging, dynamic media, and authoring tools enable customers to create, publish and deliver visually rich content for various types of media. Headquartered in San Jose, California, Adobe is the third largest PC software company in the U.S., with annual revenues exceeding $1 billion.

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