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Adobe Debuts Interactive Web 3-D with Adobe Atmosphere

Public beta of Adobe Atmosphere immerses designers and users in rich, real-time 3-D experiences on the Web

SAN JOSE, Calif., (March 26, 2001) (Nasdaq:ADBE)-- Adobe Systems Incorporated, the leader in network publishing, today announced Adobe® Atmosphere™ software, a new professional Web tool for authoring, viewing and interacting with immersive, virtual 3-D worlds. The new product allows designers to create graphically rich, true-to-life 3-D worlds, enabling end-users to virtually "walk the Web" and communicate in real-time for a richer, more realistic Web experience. A public beta will be immediately available for download from the Adobe Web site.

Virtual 3-D worlds have the potential to radically transform the Web experience æ especially in the areas of e-retail, education, entertainment, exploration, and communication æ by allowing end users to explore the virtual 3-D world and communicate with each other. Adobe Atmosphere will enable designers to deliver visually rich, personalized content in a compelling, immersive experience.

The Atmosphere browser is powered by the Viewpoint Media Player, which provides its ultra-high fidelity object display and animation capabilities. The Viewpoint Media Player is the rich media platform already used by Sony, Nike, Eddie Bauer and numerous other world class brands. With the release of Adobe Atmosphere, their content can now be seamlessly viewed and experienced within immersive 3-D worlds. This collaboration is the first project resulting from Adobe's investment in Viewpoint (Nasdaq:VWPT) last year.

"Adobe is known for delivering innovative tools that enable designers to take their creativity to new heights. Now, Adobe Atmosphere adds an entirely new dimension to the Web experience æ the third dimension," said Bruce Damer, principal of DigitalSpace Corporation and author of Avatars (PeachPit Press, 1998). "Today, browsing a site means clicking on document links and doing simple searches. In the near future, browsing a site will mean walking though 3-D room spaces, speaking with other visitors or site representatives, and seeing animated objects in real-time and in a more life-like setting. Imagine the implication this holds for something like collaboration and education —we'll see a complete transformation of what it means to be in cyberspace."

Unlike previous virtual world technologies, Atmosphere is more than just a language standard. Atmosphere is a complete system that offers high performance and true immersion for end-users. For example, when a user walks into an Atmosphere world, the world loads immediately, which enables continuous exploration and movement within the world. Additionally, Atmosphere worlds will not be centrally hosted. Worlds can be hosted by anyone, anywhere and can be linked to each other æ allowing for the proliferation of 3-D environments on the Web.

Atmosphere provides 3-D content creators, web designers, and web developers with powerful, easy-to-use creation and productivity tools. It leverages standard Web design practices, such as connecting worlds through urls; linking in textures, sounds, and objects; and using JavaScript to animate objects, add sound, and program special effects. Because of the familiar and intuitive Adobe user interface, Atmosphere decreases the learning curve and moves users into a productive, efficient workflow right from the start.

Atmosphere worlds allow designers to import objects created with the leading 3-D design tools—including Viewpoint, Curious Labs, Discreet 3DStudio Max, and Alias|Wavefront Maya—through importing Viewpoint file formats. Viewpoint is the preferred e-commerce object format for Atmosphere, and is also the recommended system for 3-D Web content delivery. Atmosphere also works well with industry-standard Web content creation tools, such as Adobe Photoshop® and Adobe Illustrator®, through the import of the standard Web graphics file formats JPEG, GIF and PNG.

Pricing and Availability

Adobe Atmosphere is currently available as public beta for Windows® at www.adobe.com/products/atmosphere/main.html. Macintosh public beta will be available in the summer. Adobe Atmosphere is expected to be available in late summer, with the suggested retail price to be announced when the final product ships.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for Network Publishing, including Web, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, Calif., Adobe is the second-largest PC software company in the U.S., with annual revenues exceeding $1.3 billion.

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©2001 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Atmosphere, Illustrator and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows is either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

Press/Analyst Contacts:
Stephanie Krueger
Adobe Systems Incorporated
408-536-3218
skrueger@adobe.com
http://www.adobe.com

Natalia Sandin
A&R Partners
931-503-8155
nsandin@arpartners.com