Photo Enthusiasts Applaud Powerful Tools, Intuitive Interface, and Affordable Price

SAN JOSE, Calif., (April 2, 2001) (Nasdaq: ADBE)--Adobe Systems Incorporated, the leader in digital publishing for the Web, print, and dynamic media, today announced immediate availability of Adobe® Photoshop®Elements. Based on Adobe Photoshop software, the world-standard image editing solution, Photoshop Elements is a new addition to the Adobe family of digital imaging products which gives amateur photographers, hobbyists, and business users a powerful yet easy to use digital imaging solution at an affordable price.

Adobe Photoshop Elements software has been eagerly anticipated by customers and industry observers since its introduction in February. Prior to shipping, Photoshop Elements was selected by imaging editors and writers from among hundreds of other products on display at PMA 2001 to receive one of the prestigious 'Innovative Digital Product Awards' from the Digital Imaging Marketing Association, a section of PMA. Digital hobbyists and enthusiasts from all fields have also offered early praise for the software's powerful blend of functionality and usability.

"Digital cameras are all the rage, but a digital camera alone can only get you so far. The next step is optimizing or adding effects to images, and for that purpose, Photoshop Elements is the ideal software," said Mikkel Aaland, photographer, writer, Web producer, and the author of six books. "It is so accessible and unintimidating. It meets the needs of digital photographers at an unbelievably reasonable price."

"New help features like Recipes, the Quick Start Screen, context-sensitive Hints, visual Filters and Effects Palettes, online Help and Tutorials all help 'coach' users to complete their tasks. Yet, you can still tell that Photoshop Elements is built on the software that set the standard for digital image editing. The combination of world-standard digital image-editing tools complemented with tons of innovative and useful new features make Photoshop Elements the all-in-one tool for getting the most from digital photographs," said Gregory Georges, photographer, digital artist, and author.

Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for Network Publishing, including Web, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, Calif., Adobe is the second-largest PC software company in the U.S., with annual revenues exceeding $1.3 billion.

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Editors Note: Additional information on Adobe Photoshop Elements and all other PR related materials from Adobe

can be found online in the Adobe press room located at http://www.adobe.com/pressroom.

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