For Immediate Release
Adobe Rebrands Web Site for Designer and Developer Community

SAN JOSE, Calif. — September 20, 2002 (NASDAQ: ADBE) — Adobe Systems Incorporated, the leader in network publishing, today announced that it is rebranding its Web site for the designer and developer community. Now called Adobe Studio Exchange, the Web site enables Adobe designers and developers to upload and download thousands of easy-to-install add-ons for Adobe applications including Adobe Photoshop, Illustrator, InDesign, and GoLive, which help increase the value and functionality of Adobe software.

Adobe Studio Exchange already holds more than 5,000 files contributed by more than 180,000 members, and is part of Adobe Studio™, a Web resource for users to learn tips and tricks and share ideas with other members of the design community.

Pricing and Availability

Use of Adobe Studio Exchange is available for free on Adobe's Web site in North America. One-time Adobe Studio community registration is required. For more information visit www.adobestudioexchange.com or studio.adobe.com.

Neither Adobe Systems Incorporated nor Adobe Studio Exchange are affiliated with or related to ThePowerXChange, LLC. ThePowerXChange (www.thepowerxchange.com) is an independently owned and operated distributor of software plug-ins, extensions, and add-ons for desktop publishing and graphic design software, including Adobe software products.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com), the leader in network publishing, offers a comprehensive line of software for enterprise and creative professional customers. Its products enable customers to create, manage and deliver visually rich, compelling and reliable content. Based in San Jose, Calif., Adobe is one of the world's largest software companies.

###

©2002 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Studio, GoLive, Illustrator, InDesign and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Press/Analyst Contacts
Stephanie Krueger Morey
Adobe Systems Incorporated
408-536-3218
skrueger@adobe.com