For Immediate Release
Adobe Sets New Standard in Video Editing with Premiere Pro

New Version of Adobe Video Software Adds Powerful Pro Editing Tools and Optimized Performance for Pentium-based Systems Running Windows XP

SAN JOSE, Calif. July 7, 2003 (NASDAQ: ADBE) Adobe Systems Incorporated today announced Adobe Premiere Pro, the most significant upgrade to the award-winning video editing software since its introduction in 1991. Adobe Premiere Pro has been redesigned with powerful, productivity enhancing features and advanced professional tools including sophisticated color correction, powerful new audio controls and multiple, nested timelines. Optimized for multiple processors and hyper-threading, Adobe Premiere Pro also takes advantage of the speed delivered by the latest generation of Intel Pentium-based systems running Windows XP to provide a render-free editing experience.

Available as a standalone product, Adobe Premiere Pro also is a key component of the expanded Adobe Video Collection, also announced today. (See separate release for details).

"Premiere Pro sets a new standard for editing digital video on the PC and has been redesigned from the ground up to address the needs of video professionals who work under tight deadlines with even tighter budgets," said Bryan Lamkin, senior vice president of Digital Imaging and Video Products at Adobe. "Premiere Pro allows our customers to deliver beautiful video projects and is architected to take advantage of new hardware and media-layer advances, as DV innovation continues apace on the PC platform."

With advancements in virtually every area of the product workflow, Adobe Premiere Pro allows professionals to render less and edit more. Premiere editors can customize keyboard shortcuts and workspaces, creating a familiar work environment. Professional features, such as 3-point color correction, YUV video processing, and a powerful audio mixer with 5.1 surround sound mixing and AC3 export, round out the enhancements.

"Everything in Adobe Premiere Pro is geared toward the video professional," said Anthony Manupelli, producer at WGBH, a nationally-recognized public television station located in Boston. "From the improved motion path tool that operates by clicking and dragging, to the greatly enhanced media management, and the title tool with an amazing array of Adobe fonts and templates, Premiere Pro gives professionals everything needed to edit broadcast-quality material."

Integrating extensive hardware support and resolution independence, Adobe Premiere Pro supports high-definition (HD) and standard definition (SD) footage. Users can import and export a wide variety of video and audio formats including MPEG2, AVI, WAV and AIFF files. In addition, Adobe Premiere Pro files can be exported in AAF (Advanced Authoring Format), an industry open interchange format, for finishing work in other professional products.

As part of Adobe's award-winning Digital Video product family, Adobe Premiere Pro provides unmatched integration with the products featured in the Adobe Video Collection, including Adobe Audition, Adobe Encore DVD, Adobe Photoshop and After Effects software. Adobe Premiere Pro and After Effects 6.0 work together to share data, making it easier than ever to work between the two applications. Users can export Adobe Premiere Pro projects as MPEG2 or AVI files with chapter markers, which will be converted into chapter points by Adobe Encore DVD. Photoshop users can also benefit by importing layered PSD files into Adobe Premiere Pro as flattened clips, or as timelines with each layer on a separate track. These integrated features help to create a flexible workflow, saving production time and increasing efficiency.

Pricing and Availability
Adobe Premiere Pro for Windows XP is expected to ship in the U.S. and Canada by the end of August 2003. Adobe Premiere Pro will be available for an estimated street price of US$699. Registered users of any previous version of Adobe Premiere can upgrade to Adobe Premiere Pro for an estimated street price of US$199. The product will be available through Adobe's licensing and education programs.

Information about the availability of other language versions of Adobe Premiere Pro, as well as other details on pricing and support policies, is available online at www.adobe.com/premierepro. For more information, customers in North America can call 1-888-724-4507.

About Adobe Systems Incorporated
Founded in 1982, Adobe Systems Incorporated (www.adobe.com), the leader in network publishing, offers a comprehensive line of software for enterprise and creative professional customers. Its products enable customers to create, manage and deliver visually rich, compelling and reliable content. Based in San Jose, Calif., Adobe is one of the world's largest software companies.

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2003 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Audition, Adobe Encore DVD, Adobe Premiere, After Effects and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows is either a trademark or a registered trademark of Microsoft Corporation in the United States and/or other countries. Pentium is a trademark or a registered trademark of Intel Corporation or its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners.

Press/Analyst Contacts
Cara Cassidy
Adobe Systems Incorporated
408-536-4665
ccassidy@adobe.com

Cara E. Porchia
A&R Partners
650-762-2802
cporchia@arpartners.com