ADOBE MAX 2006, LAS VEGAS — Oct. 25, 2006 — At MAX, Adobe's annual user conference, Verizon Wireless, Adobe Systems Incorporated (Nasdaq: ADBE) and QUALCOMM Incorporated (Nasdaq: QCOM) today announced the availability of Adobe® Flash® Lite™ technology via the Verizon Wireless network. Flash Lite for BREW® facilitates Flash content to run on Verizon Wireless' Get It Now®-enabled phones and enables over-the-air distribution, giving Verizon Wireless customers the ability to purchase applications and automatically “Flash enable” their phones. The alliance will provide developers in North America a new way to create and commercialize rich mobile applications and content that deliver exceptional mobile experiences to millions of Verizon Wireless customers.
Flash Lite for BREW is currently available on four Get It Now-enabled Verizon Wireless handsets, including The V (LG VX9800), Motorola Razr V3c and Motorola V3m and Samsung SCH-a950. The companies expect Flash Lite to be available on additional handsets in the coming weeks. Verizon Wireless customers can purchase engaging Flash Lite for BREW content and applications directly on their phones in Verizon Wireless' Get It Now virtual store.
Ray Taylor, director of product development for Verizon Wireless, said, “Verizon Wireless' commitment to improving the mobile experiences of our customers while providing value to our developer and handset partners is an ongoing priority. By combining Flash Lite with the BREW solution which enables our Get It Now service, developers have a new way to easily design and market rich, interactive content to our customers - which includes everything from screensavers and games to comics and animation.”
The Verizon Wireless and Adobe relationship leverages the Flash ecosystem by offering maximum flexibility to the mobile developer community to create content including Flash applications, screensavers and casual games for the BREW solution. Flash Lite for BREW utilizes the key features and benefits of the Flash authoring tool and the BREW platform, providing developers with a clear path to market for content distribution.
“As the first carrier to pass the quarterly data revenue benchmark of $1 billion, Verizon Wireless is already the North American leader,” said Gary Kovacs, vice president of product management and marketing, Mobile and Device Solutions at Adobe. “Its inclusion of Flash Lite is yet another powerful example of how Verizon Wireless is pioneering the industry by continually enhancing the mobile content experience for developers and consumers alike.”
“Both BREW and Adobe Flash are successful, industry-proven solutions and combining their capabilities into Flash Lite for BREW will be a boon to Flash developers who can take advantage of the BREW business model to monetize their mobile content,” said Mitch Oliver, vice president of solutions and marketing for QUALCOMM Internet Services. “Verizon Wireless has long been at the forefront of offering the latest technologies that benefit its subscribers, and its decision to offer Flash Lite for BREW is a great addition.”
Adobe also announced today that a preview release of the Flash Lite 2.1 Update to Flash® Professional 8 is available for free download on Adobe Labs http://labs.adobe.com/wiki/index.php/Flash_Lite_2.1_Authoring , enabling developers to create, preview and test Flash Lite content and applications directly in the Flash Professional 8 environment.
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com . To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia .
QUALCOMM Incorporated (www.qualcomm.com ) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .