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Adobe Announces Flash Media Solution Provider Program

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Consortium Delivers Live and On-demand Flash Streaming Solutions For Content Owners

SAN JOSE, Calif. — April 16, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Flash Media Solution Provider (FMSP) program. The new program is a consortium of professional streaming solution providers and publishers that offer consulting and implementation services for the Adobe Flash® Media Server. Aimed at customers who need to deliver live and on-demand streaming media applications, inaugural members of the FMSP program include: The FeedRoom; Multicast Media Technologies; Jalipo; Onstream Media; and stimTV. These industry-leading solution providers specialize in enabling organizations to broadcast live Flash streaming for sporting events, concerts, webcasts, educational and promotional events.

FMSP partner services include on-site set up, encoding, hosting, reporting, and promotion. Now organizations can leverage professional service providers who specialize in delivering live and on-demand Flash streaming solutions to expedite critical streaming projects.

“The market for live and on-demand streaming applications continues to grow as companies realize the power and efficiency of using the Internet and Flash to deliver high-impact communications through video,” said Jim Guerard, vice president and general manager, Dynamic Media at Adobe. “The new FMSP program enables organization to deliver innovative streaming solutions via the Flash player to large audiences even if they don't have Flash expertise in-house.”

The FMSP program members will leverage Flash Media Server 2.0 and the Flash Video Streaming Service to provide flexible live and on-demand streaming experiences to their customers. Flash Media Server 2.0 offers traditional streaming media capabilities and a flexible development environment for creating and delivering innovative, interactive media applications to a broad audience. The Flash Video Streaming Service program offers hosted services for delivering on-demand video for Adobe Flash® Player, across high-performance networks.

Introducing the Inaugural Members

The FMSP program leverages experts who specialize in enabling organizations to broadcast live Flash streaming for sporting events, concerts, webcasts, educational and promotional events.

The FeedRoom enables users to communicate more effectively with video online and offers end-to-end technology solutions and services for deploying broadband video. The FeedRoom provides broadband video distribution for the Web, full-service video encoding, management and delivery, performance reporting, video application design and development, rich media advertising services, and content development and production.

Multicast Media Technologies is an expert in the delivery of live and on-demand video content over the Internet. The company offers a comprehensive publishing system designed to manage, monetize and measure targeted Internet TV channels and streaming video libraries. Leveraging battle-tested applications, tools and strategies developed over the last decade, Multicast enables leading brands and content owners to realize the full potential of their media assets.

Jalipo combines the latest advances in video streaming and web 2.0 technologies with a range of innovations in rights management, syndication and media monetization to turn the Internet into a secure, open market for media distribution.

Onstream Media is an online service provider of live and on-demand, rich media communications that specializes in corporate webcasting and webconferencing, and digital media services through its Digital Media Services Platform (DMSP‘) including video encoding, indexing and user-generated content for corporate and media and entertainment clients.

stimTV™ is an intelligent media management and delivery platform that pairs the effortless experience of TV with power of on-demand video. The more viewers watch, the more stimTV™ learns. stimTV lets viewers stop searching for video and lets video find the viewers.

For more information on the FMSP program visit www.adobe.com/go/fmsp .

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Adobe is not responsible for the solutions, products or services of FMSP members. All other trademarks are the property of their respective owners.

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Contacts

Sandra Nakama
Adobe Systems Incorporated
415-832-4053
snakama@adobe.com

Cara E. Porchia
A&R Edelman
650-762-2802
cara.porchia@ar-edelman.com