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Adobe Flash Media Encoding Server Debuts at IBC2008

For immediate release

Fast, Scalable Solution Makes Encoding Video for Adobe Flash Technology Easy

SAN JOSE, Calif. and AMSTERDAM, Netherlands, Sept. 10, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Flash® Media Encoding Server software, a scalable, high-performance solution for preparing content from a vast range of formats for delivery in the ubiquitous Adobe Flash format. Adobe Flash Media Encoding Server is a new addition to the Adobe Flash Media Server family of products, which includes Adobe Flash Media Interactive Server 3, Adobe Flash Media Streaming Server 3 and Adobe Flash Media Rights Management Server software. Adobe will demonstrate Adobe Flash Media Encoding Server, as well as provide exclusive previews of new streaming video technologies currently under development, at Adobe’s booth during the IBC2008 Exhibition - Hall 7, Stand 721. For more information, please visit www.adobe.com/go/fmes .

“The boom in digital video consumption has resulted in an explosion in the number of formats that content creators and distributors must manage,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “Whether delivery is to the ubiquitous Adobe Flash Player, mobile devices with Flash Lite™, or to the desktop via Adobe AIR™, Adobe Flash Media Encoding Server is an intuitive, fast, automated, and customizable encoding server solution. For companies looking to standardize on Adobe Flash technology for web video delivery across multiple screens, Adobe Flash Media Encoding Server is an outstanding option.”

Encoding: Now from Adobe

Encoding is central to the content preparation workflow for any company delivering video to the Web, the desktop, or mobile devices. With Adobe Flash Player already installed on 98 percent of Internet-connected desktops, and an increasing demand for Adobe AIR and Adobe Flash Lite applications, powerful solutions are required that will encode or transcode video to FLV or F4V formats. Adobe Flash Media Encoding Server provides a fast, scalable solution that enables companies to transform existing or archived content into a wide variety of formats, such as Microsoft Windows® Media, MPEG-4, DivX, H.264, and others, to FLV or F4V. Adobe Flash Media Encoding Server provides an enterprise-level platform to meet companies’ encoding needs as their video businesses grow. In addition to delivering exceptional power and support for a broad array of formats, Adobe Flash Media Encoding Server provides robust pre-processing filters that can perform color space conversions, normalize audio, and sharpen video as an integrated part of the encoding workflow.

Adobe’s Growing Video Ecosystem

The Adobe Flash Media Encoding Server is a key component of Adobe’s ecosystem for creating and delivering next-generation broadcast entertainment. As part of the Adobe Flash Media Server family, it complements other Adobe products and services, including: the ubiquitous Adobe Flash Player; Adobe Media Player desktop video playback technology; Adobe Flash Lite™ mobile video playback technology; Adobe AIR, a rich Internet application (RIA) runtime that allows online content to run on the desktop; Adobe Flash Media Interactive Server 3 for interactive video and social media applications; Adobe Flash Media Streaming Server 3 software for high-quality streaming media applications; Adobe Flash Media Rights Management Server for content protection; Adobe Flash CS3 Professional; and Adobe’s range of media authoring tools such as Adobe Creative Suite® Production Premium software for video, audio, and motion graphics production.

Pricing and Availability

Adobe Flash Media Encoding Server is expected to be available worldwide by the end of 2008. It is priced at US $6,000. For more information, please visit www.adobe.com/go/fmes .

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR,, Creative Suite, Flash, and Flash Lite, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows is either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Contacts

Sandra Nakama
Adobe Systems Incorporated
415-832-4053
snakama@adobe.com

Susan Puccinelli
A&R Edelman
650-762-2926
spuccinelli@ar-edelman.com