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Adobe Advances Broadcast Solutions at IBC2008

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Company Previews Next Generation of Adobe Post Production Software

SAN JOSE, Calif. and AMSTERDAM, Netherlands — Sept. 10, 2008 — At IBC2008 Adobe Systems Incorporated (Nasdaq:ADBE) is showcasing advanced video and new media technologies that are enabling broadcasters and media professionals to create, deliver, and monetize dynamic media across disparate platforms and devices. Highlights of the show include previews of the next version of Adobe® Creative Suite® Production Premium and Adobe Flash® Media Server software, as well as the introduction of Adobe Flash Media Encoding Server software (see separate press release), a fast, scalable solution for converting multiple video file formats for delivery via Adobe Flash software, which has established itself as the premier instant-on video solution for media companies around the world.

Adobe will demonstrate its industry leadership in supporting efficient, tapeless workflows that leverage native, raw camera formats for producing high-fidelity content. RED R3D and AVCHD join Panasonic P2 and Sony XDCAM EX and HD, as camera formats that are supported by Adobe Creative Suite software applications, with no transcoding or rewrapping. Adobe’s booth at the IBC2008 Exhibition is Hall 7, Stand 721.

“We are committed to providing world-class technology and forging industry initiatives that enable our customers to create rich, engaging content, deliver it to audiences on virtually any platform or device, and demonstrate lucrative new business models,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “From content creation, to delivery and playback, Adobe and its broadcast and media customers are leading the industry and reshaping the digital video and interactive media landscapes.”

Accelerated Industry Adoption by Broadcasters

Adobe’s Emmy® Award winning Flash technology continues to be the standard worldwide for delivering high-quality video experiences on the Web. According to comScore, 82 percent of online videos in the U.S. and 73 percent of online videos worldwide are viewed using Adobe Flash technology, making it the number one format for video on the Web. In North America, the NFL recently announced its decision to use Adobe Flash technology to deliver live online video streaming of NBC’s Sunday Night Football games on www.NFL.com and www.NBCSports.com . In addition, France's M6 (in partnership with Limelight Networks), recently announced its decision to join major broadcasters worldwide in selecting Adobe Flash technology to stream video content online. OpenTV Corp., a leading provider of advanced digital television services, has also announced that it will integrate Adobe Flash technology onto OpenTV middleware to enable the development of rich applications, advanced Web browsing and new user interfaces (see separate press release).

Adobe Previews the Next Generation of Adobe Creative Suite Production Premium Software

Adobe is giving attendees at IBC2008 an exclusive sneak preview of the next version of Adobe Creative Suite Production Premium software, a complete pre- and post-production solution for creative professionals. The next version of Adobe’s industry-leading software will help creative professionals deliver more valuable assets, reach new creative heights, and make the most of their time with huge gains in workflow efficiency.

Faster, Easier Content Preparation for Delivery using Flash Technology

Adobe Flash Media Encoding Server is a new scalable, high-performance solution for converting multiple video file formats into the ubiquitous Flash format and the latest addition to the Adobe Flash Media Server family of products. At IBC2008, Adobe is also previewing new technologies that will be available in future versions of Adobe Flash Media Server. These include dynamic streaming for delivering the highest quality, uninterrupted viewing experience, and the ability to pause or rewind a live video stream.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Creative Suite, Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.. All other trademarks are the property of their respective owners. This press release contains forward looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward looking statements.

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Contacts

Sandra Nakama
Adobe Systems Incorporated
415-832-4053
snakama@adobe.com

Susan Puccinelli
A&R Edelman
650-762-2926
spuccinelli@ar-edelman.com