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Adobe Delivers Creative Suite 4 Design Premium

For immediate release

New Creative Tools and Simplified Workflows Increase Efficiency in Cross-Media Design

SAN JOSE, Calif. — Sept. 23, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Creative Suite® 4 Design Premium, the latest evolution of the premier toolkit for creating and producing engaging design for print, Web, interactive and mobile media. Adobe Creative Suite 4 Design Premium software combines powerful new versions of Adobe InDesign® CS4, Adobe Photoshop® CS4 Extended (see separate releases), Adobe Illustrator® CS4, Adobe Flash® CS4 Professional, Adobe Dreamweaver® CS4, Adobe Acrobat® 9 Pro and the newly integrated Adobe Fireworks® CS4 for quickly prototyping websites and applications. A new version of Adobe Creative Suite 4 Design Standard will also be available.

“With the Creative Suite 4 product line we’re enabling designers to embrace the power and potential of interactive design, moving their businesses forward through radical workflow enhancements and innovations that can save time and deliver better results,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “With audiences being bombarded with disparate communications in print, on the Web and via mobile devices, creative professionals now have the power to deliver consistent, stand-out work across media — ensuring that it is the idea, not the medium, that is the message.”

Taking cross-media to a whole new level, this major release of CS4 Design Premium has been updated with powerful new features that allow experienced users of with Photoshop, Illustrator, or InDesign to quickly transfer projects to Flash, Dreamweaver, Fireworks, or Adobe Acrobat 9 Pro for refinement, production, and high-quality output in print, Web or mobile. Compelling dynamic documents can be created by exporting an InDesign layout as a XFL file, opening it in Flash, editing text and graphics, and adding interactive elements. Designers can build a prototype for a website or Web application in Fireworks with Photoshop or Illustrator layered artwork. New object based animation makes designing in Flash more straightforward and similar to working with other Adobe creative applications, reducing the learning curve for print designers accustomed to working with static design elements.

For designers who are interested in moving from 2D to 3D, new tools are available to convert their projects to animation while reducing the learning curve. Object-based animation makes designing in Flash more straightforward and similar to working with other Adobe creative applications. Entire animations can be moved to new locations in a single step, and adjusting object location, rotation, and scale is as simple as grab-move-release. In addition, powerful new 3D painting and compositing features in Photoshop CS4 Extended make editing, enhancing and manipulating 3D images exciting and easy. Users can now convert 2D images to common 3D shapes such as cubes, cylinders, or spheres and can paint directly on 3D models with the powerful image-editing tools in Photoshop.

“We often start with an initial design concept in Adobe Illustrator CS4 and Photoshop CS4, but then move that concept on to multiple media,” said Bruno Selles, co-founder and creative director of Vasava, a cross-media design firm based in Spain serving clients such as Budweiser, Diesel, MTV and BMW. “Adobe Creative Suite 4 Design Premium gives our team a streamlined workflow that lets us reuse and repurpose assets for print, motion graphics, interactive projects, or video. We work with complex ideas and different outputs and Adobe Creative Suite 4 Design Premium enables everyone on the team to do their part and then integrate everything together within the context of an efficient, deadline-driven workflow.”

The Adobe Creative Suite 4 product line, which includes Adobe Creative Suite Design editions, Adobe Creative Suite Web editions, Adobe Creative Suite Production Premium and Adobe Creative Suite 4 Master Collection (see separate releases), offers access to online services* to creative professionals and developers who work and collaborate online. Adobe ConnectNow, a service of Acrobat.com, can be accessed from InDesign CS4, Illustrator CS4, Photoshop CS4 Extended, Flash CS4 Professional, Dreamweaver CS4, Fireworks® CS4, and Acrobat® 9 Pro, allowing real-time collaboration with two colleagues or clients. Designers can also share color harmonies with Adobe Kuler™, which is now accessible from within InDesign CS4, Illustrator CS4, Photoshop CS4, Flash CS4 and Fireworks CS4. Other online resources include: Adobe Community Help for technical questions; Resource Central for accessing video and audio product-related news and tutorials, as well as Soundbooth scores, sound effects, and other stock media; and Adobe Bridge Home, a customizable resource for tips, tutorials, news and inspirational content. With a searchable library of more than 450 dynamically updated device profiles from leading manufacturers, Adobe Device Central CS4 (see separate release) enables users to easily test mobile content designed using many of the Creative Suite 4 products.

Adobe Creative Suite 4 Design Premium and Design Standard for Mac OSX on Intel® based and PowerPC® based systems and for Microsoft® Windows® XP and Windows Vista® platforms are scheduled to ship in October 2008 with availability through Adobe Authorized Resellers and the Adobe Store at www.adobe.com/go/gn_store . Estimated street price for the Adobe Creative Suite 4 Design Premium edition will be US$1799. Prices for upgrading to Creative Suite 4 Premium and Standard will start at US$599 from Creative Suite 3 and US$799 from Creative Suite 2.X and 1.X, Adobe Studio® 8 and Adobe Studio MX 2004. For a limited time, validly licensed customers of any version of Adobe Creative Suite Design, Web and Production Premium will be able to upgrade to Creative Suite 4 for the CS3 upgrade price. For more detailed information about features, upgrade policies, pricing, and international versions please visit: www.adobe.com/creativesuite

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, Adobe Studio, Creative Suite, Dreamweaver, Fireworks, Flash, Illustrator, InDesign, Kuler, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mac OS is a trademark of Apple Inc., registered in the United States and other countries. Microsoft, Windows, and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners in the United States and/or other countries. Prices listed are the Adobe direct store prices; reseller prices may vary. Prices do not include tax or shipping and handling.

*Some products mentioned may allow you to access certain features that are hosted online (“online services”), provided you have a high-speed Internet connection. The online services, and some features thereof, may not be available in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the online services is governed by separate terms of use and by the Adobe Online Privacy Policy, and access to these services may require user registration. Some online services, including services that are initially offered at no charge, may be subject to additional fees. For more details and to review the terms of use and Online Privacy Policy, visit www.adobe.com .

This press release contains forward looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward looking statements.

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Denise Styerwalt
Adobe Systems Incorporated
408-536-6393

Esther Choi
A&R Edelman
650-762-2826