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Adobe Video Solutions Power Online Experiences for Millions of Disney Fans

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Disney.com Embraces the Adobe Flash Platform to Deliver Video on the Web

ADOBE MAX 2008, SAN FRANCISCO — Nov. 17, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Disney.com, the No. 1 ranked kids entertainment and family community destination on the Web*, is leveraging Adobe video solutions to create and deliver rich interactive experiences. Over the past several months, Disney.com has experienced record online traffic levels as viewers logged on to watch full-length movies delivered via the Adobe® Flash® Platform, the de facto standard for delivering interactive content, applications, and video on the Web. The announcement coincides with the keynote address at Adobe MAX 2008 North America in San Francisco, Calif., where Bud Albers, chief technology officer for Disney Interactive Media Group, is showcasing Disney.com’s successes with online video streaming.

Disney.com began streaming full-length movies online using the Adobe Flash Platform in June 2008. Since then, Disney.com has set new site records for traffic. The online version of the movie “Camp Rock,” which aired using Flash technology on June 23, 2008, was extremely popular and attracted hundreds of thousands of video plays and increased Disney.com traffic by 37 percent.

Disney is the latest media giant to adopt Adobe Flash software for delivering video to the Web. According to a September 2008 study by comScore Media Metrix, 81percent of online videos viewed worldwide are delivered using Adobe Flash technology, making it the No. 1 format for video on the Web. The study showed over 12 billion online videos are viewed monthly.

“We are thrilled that Adobe’s video solutions are used throughout the Disney.com workflow and enhance the success of a must-visit online destination for families and kids,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “Disney’s iconic characters, movies and content are a defining part of our shared popular culture and Adobe Flash technology is the cornerstone to ensuring Disney.com delivers a high-impact experience, to a huge online audience.”

“Adobe video solutions enable us to engage and entertain our audience in rich, interactive, and unprecedented ways. The ubiquitous Adobe Flash Player provides a rich guest experience and allows Disney.com viewers to instantly access our content,” said Bud Albers, chief technology officer and executive vice president, Disney Interactive Media Group.

Adobe Flash Media Server software, a key element of the Adobe Flash Platform, is the streaming media engine behind Disney.com, enabling millions of online guests to view high-quality video on the Web. It also provides real-time content protection to help safeguard Disney.com’s valuable content through the use of Adobe’s encrypted protocol, RTMPE. Today, Adobe introduced a new version of this software, Adobe Flash Media Server 3.5 (see separate release).

Adobe Flash Technology: Everywhere on the Internet

Adobe’s creative tools play a key role in enabling Disney.com to create full-length feature films, games, user-generated content promotions, and other entertainment events that are engaging and entertaining for millions of viewers. Adobe offers a complete, end-to-end workflow for video, including Adobe Creative Suite® Production Premium software for crafting world-class video, audio, and interactive media. For distribution, Adobe provides a customizable system that includes tools, servers, and technologies. For playback, Disney audiences can enjoy rich, HD-quality, interactive online experiences consistently and reliably across all major platforms and browsers using Adobe Flash Player, which reaches 98 percent of connected desktops. Available for free, Adobe Flash Player enables guests to access Disney movies and events on the Web without having to download additional software.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash and Flash Player are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Contacts

Sandra Nakama
Adobe Systems Incorporated
415-832-4053

Susan Puccinelli
A&R Edelman
650-762-2926