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Adobe Flash Platform Achieves Record Adoption

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Ground-breaking Number of Companies, Developers and Consumers Using Adobe AIR and Flash Player 10

Adobe MAX Japan, TOKYO — Jan. 29, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) announced today at Adobe MAX Japan that Adobe® AIR® and Adobe Flash® Player 10 software, key components of the Adobe Flash Platform, are being installed in record numbers by consumers and companies around the world. In less than one year after its initial release, there have been more than 100 million installations of Adobe AIR. Additionally, Adobe Flash Player 10 was installed on more than 55 percent of computers worldwide in just the first two months of its release, and is expected to surpass 80 percent by the second quarter of 2009, far outpacing the installation rate of past versions of the software.

“Adobe is the leader in enabling people to express themselves and connect with others globally, through the distribution of our world class client software,” said Michele Turner, vice president, product marketing for the Platform Business Unit at Adobe. “The incredible traction we’re seeing with Adobe AIR and Adobe Flash Player 10 in such a short period of time is a clear indication that individuals and organizations across the globe rely on the Adobe Flash Platform for breakthrough interactive content, applications and video on the Web.”

Companies across a variety of industries have chosen Adobe AIR to deploy hundreds of applications that reach customers, partners and employees in new and engaging ways. The growing list of global brands using AIR includes the BBC, (RED)WIRE and The Nasdaq Stock Market, Inc. In addition, OEMs including Sony Japan are beginning to pre-install Adobe AIR on shipping computers, giving customers immediate access to the software. Companies such as COMEDY CENTRAL , My Space , Toyota Motor Corporation and the AOL Games site are using Adobe Flash Player 10 to deliver highly expressive and compelling user experiences, stunning audio/video playback and virtually universal reach across operating systems.

The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of Web applications, content and video that runs consistently across operating systems and devices. Adobe AIR enables developers to use proven Web technologies to quickly design and build compelling applications that extend outside the browser. In the last 12 months, there have been over 1 million downloads of the AIR software development kit (SDK), the free open source Flex framework and Adobe Flex® Builder™ by developers building Web applications using the Adobe Flash Platform. Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, and over 80 percent of online videos worldwide are viewed using Adobe Flash technology, making Flash the No. 1 platform for video on the Web.

Availability

Adobe AIR and Adobe Flash Player 10 are available for Windows, Mac and Linux operating systems as free downloads in 15 languages. For more information, please visit www.adobe.com/go/air and www.adobe.com/go/getflashplayer .

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR, Flash, and Flex Builder are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Contacts

Matt Rozen
Adobe Systems Incorporated
415-832-2268

Monica Wallace
A&R Edelman
650-762-2903