Adobe and Form Strategic Alliance to Advance Application Development in the Cloud

For immediate release

New Adobe Flash Builder for Increases Developer Productivity for Creating Rich Internet Applications in the Cloud

SAN FRANCISCO — Oct. 26, 2009 — [NYSE:CRM], the enterprise cloud computing company, and Adobe Systems Incorporated [NYSE:ADBE], today announced the availability of a new offering that unites the power of the platform with the richness and ubiquity of the Adobe® Flash® Platform to enable a new generation of cloud-based rich Internet applications (RIAs). The new offering, Adobe® Flash® Builder™ for, integrates the two platforms to bring the richness of the consumer Web to enterprise cloud applications to enable a significantly improved level of developer productivity.

“Adobe and share a common vision for accelerating developer success with cloud computing,” said Ariel Kelman, vice president, platform product marketing, “Bringing together Adobe Flash Platform and will enable the creation of exciting new kinds of business applications that run in the cloud and are as compelling and easy to use as the best of the consumer Web.”

“This strategic partnership with has opened up a significant opportunity to tightly integrate our platforms for the development and delivery of rich, highly productive business applications that can be quickly deployed in the cloud, adapted and scaled as the business changes and grows,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe.

Adobe Flash Builder for – Empowering Developers from Cloud to Client
Developers can use Adobe Flash Builder for to build applications that work the way people work:

  • Add intuitive, interactive user interface (UI) features, such as drag and drop, to shorten application learning curves, increase user acceptance, improve productivity and reduce help-desk support calls.
  • Incorporate advanced data visualizations, such as charts and dashboards, for better decision support.
  • Turn multi-step business process applications into a one-screen experience that increases usability and efficiency.
  • Provide light-weight client-side integration to unify user experiences across systems inside and outside the firewall into a single application for better business visibility.

The solution also gives developers flexibility to scale their applications to fit a variety of business needs by:

  • Building new applications supporting both browser and desktop deployment scenarios.
  • Creating new application components that are tailored to specific job functions or business use cases and integrated into existing applications.
  • Adding rich UI elements to existing Salesforce CRM or applications.

Adobe Flash Builder for includes:

  • Professional Eclipse®-based IDE, unifying Adobe Flash Builder and the IDE into a common, highly productive environment for building a variety of applications.
  • Code-editor, design-view, browser and cross platform compatibility.
  • User interface capabilities with more than 100 easily customized, reusable components, including access to motion graphics, drag and drop capabilities and more.
  • Data visualizations including built-in interactive charting and animation components capable of processing large data sets.
  • Pre-built integration with Adobe LiveCycle® Data Services for client-side data management and synchronization services, automatically synchronizing data between the database and an Adobe AIR secure local data store on the client, allowing developers to build apps that seamlessly span connected and disconnected environments.

Pricing and Availability
The developer preview of Adobe Flash Builder for is now available on the developer web site at Expected final delivery is currently scheduled for the first half of 2010.

Comments on the News
“Bringing together Adobe Flash technology and has completely changed the speed at which we can deliver great user interfaces for our clients’ business applications,” said John Barnes, CTO, Model Metrics. “Our customers have been thrilled with the ease of use, and the ability to continue working whether connected or not.”

Additional Resources – the Industry’s Leading Enterprise Cloud Computing Platform:

  • is's enterprise cloud computing platform (
  • provides everything companies need to quickly build and deliver business applications in the cloud, including a cloud database, powerful analytics, real-time workflow and approvals, programmable cloud logic, integration, mobile deployment, programmable user interface and Web site capabilities.
  • Customers and partners have built more than 120,000 custom applications on to run their businesses, including, supply chain management, compliance tracking, brand management, accounts receivable, claims processing, time-off applications and much more.
  • enables companies to build and deliver applications 5 times faster, at about half the cost of traditional client/server software platforms.

About is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company's platform ( helps customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud.  Based on’s ( real-time, multitenant architecture, Salesforce CRM and offer the fastest path to customer success with cloud computing. 

As of July 31, 2009, manages customer information for approximately 63,200 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE.

About Adobe Flash Platform
The Adobe Flash Platform is the leading Web design and development platform for creating expressive applications, content and video that run consistently across operating systems and devices and reach over 98 percent of internet-enabled desktops. Flash Player 10 was installed on more than 93 percent of computers in just the first 10 months since its release. According to comScore Media Metrix, approximately 75 percent of online videos viewed worldwide are delivered using Adobe Flash technology, making it the number one format for video on the Web. Seven out of the top 10 ISVs develop applications with the Adobe Flash Platform. For more information visit

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit


Copyright (c) 2009, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of, inc., and owns other registered and unregistered trademarks. Adobe, AIR, Flash, Flash Builder and LiveCycle are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Other names used herein may be trademarks of their respective owners.


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Gordon Evans

Marissa Lee
Adobe Systems Incorporated