MindMeld Gathers Diverse Slate of Industry Experts to Shape Online Analytics Issues

SAN JOSE, Calif., — Feb. 23, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced that it will host the second-annual MindMeld event at Omniture Summit 2010. MindMeld is an invitation-only, half-day gathering of many of the top thought leaders and luminaries in online analytics from leading companies such as Forrester Research, Time Inc., E*TRADE and Comcast. These industry experts will discuss several issues in the online analytics space that have the most opportunity to positively impact business.

At this year’s MindMeld, industry analysts, consultants and analytics practitioners will address and shape solutions to the following key issues:

• Social Media Measurement – What is the impact of this growing, dominant form of interactive online conversation?
• The Emerging Mobile Economy – How must businesses adapt when so many customers are using mobile smart phones?
• The Integration of Data – What are the key challenges in bringing together online and offline data to reveal new, compelling insights?

“MindMeld allows analytics professionals to voice their opinions, listen to the opinions of others and come to conclusions about the driving forces that are changing the analytics industry,” said Matt Langie, director of product marketing, Omniture Business Unit and founder of MindMeld. “MindMeld acts as a venue for thought leadership and a catalyst for industry adaptation and change. The themes and actions discussed at MindMeld will continue at select industry events throughout the year, helping ensure that the industry continues to progress."

MindMeld will be held on Tuesday, March 2, prior to the opening general session and keynote addresses of Omniture Summit 2010 the following morning. For more information about MindMeld, please e-mail mindmeld@adobe.com.

Omniture Summit 2010 is one of the largest communities of online marketing professionals. This year’s conference in Salt Lake City will feature breakout sessions from some of the top online brands including USA Today, Toyota, CitiGroup, REI, Alaska Airlines, Verizon Wireless and many others. Attendees benefit from sharing best practices, case studies, hands-on lab training and education. To register for Omniture Summit 2010, visit www.omniture.com/en/summit10.

About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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