Experian’s Rich Consumer Data to be Available within Omniture Online Marketing Suite; Experian to Offer Consulting Services and Resell the Suite
SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced a strategic partnership with Experian®, the global information services company. In addition to the existing relationship between Experian® CheetahMail® and Omniture, available within Omniture Genesis, the partnership is now expanding to include Experian Marketing Services consumer data and consulting services. Experian Marketing Services will also provide consulting services for Omniture Test&Target and become a global reseller of the Omniture Online Marketing Suite.
Experian Marketing Services consumer data, which includes rich geographic, demographic, financial and lifestyle information, will be available within SiteCatalyst. This integration, which will be enabled through Omniture Genesis, can provide marketers with a much better understanding of who is visiting their site, which in turn will help them identify previously undiscovered high-value customer segments — insights which enable more informed media buys and the ability to target these segments with more relevant content.
The Genesis integration between Experian Marketing Services and Omniture will include:
- Integrating Experian’s consumer data into SiteCatalyst
- Enhancing the insights available from SiteCatalyst with Experian’s rich consumer data provides a much more complete and comprehensive view of the customer that can be used in customer acquisition and retention marketing activities
- These same high-value segments can be leveraged in external media buys, enabling:
- Increased acquisition of new clients that have the same demographics of the identified high-value segments
- Increased return visits, cross-sell and up-sell by remarketing to existing clients, identified as high value
- Once these high-value customer segments are identified, this data can be leveraged by the Omniture Online Marketing Suite and Experian Marketing Services to optimize visitor acquisition and conversion, for example:
- Marketers can use Omniture Test&Target along with Experian’s consulting to target offers to select visitors or perform multivariate tests to find and serve the best performing content
- Omniture Recommendations can surface relevant product or content recommendations based on what other members of a particular high-value segment have purchased, viewed, rated, etc.
- Omniture SiteSearch can utilize this data to optimize site-based search with results most relevant to a member of an identified high-value segment
- Omniture Merchandising can implement e-commerce strategies showing the right product or sets of products that are optimized by the high-value segment
- E-mail remarketing campaigns can use this data (integrated into an e-mail remarketing solution via Omniture Genesis) to specifically target high-value customer segments with relevant offers and content
Additionally, Experian Marketing Services will now deliver consulting services for Omniture Test&Target as well as resell the Omniture Online Marketing Suite to its clients. The integration of Experian Marketing Services and Consulting with Test&Target provides the complete and robust solution needed for today’s environment.
“This partnership of Experian Marketing Services and Omniture creates a powerful combination of insight and action. We can get a deeper insight into our audience and then take action on that data,” said Sean Cheyney, vice president, marketing and business development, AccuQuote. “We will use this deeper level of insight to create better customer experiences, which should make our customers happier and increase marketing ROI.”
“Providing relevant and engaging information to the right consumer is the basis for long-term customer relationships,” said Joe Paulsen, senior vice president, Experian Marketing Services. “Integrating Experian’s consumer data, modeling and consulting with Omniture’s optimization capabilities will enable clients to integrate robust targeting and testing strategies that are essential for customer acquisition, retention and growth.”
“Omniture continues to partner with the world’s leading companies to further develop and enhance the Online Marketing Suite, and Experian Marketing Services brings to Omniture customers some of the most valuable, anonymous consumer data available,” said John Mellor, vice president of business development, Omniture Business Unit. “As marketers better understand who their customers are, categorize them into meaningful segments and then optimize accordingly, they will continue to provide more relevant experiences onsite and better engage their customers offsite.”
Omniture Genesis is a marketing platform that unites complementary third-party applications with Omniture applications, giving customers the ability to measure and optimize efforts across all of their online marketing channels. SiteCatalyst, Test&Target and Genesis are part of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and are built on an Open Business Analytics Platform.
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, U.K.; Costa Mesa, Calif.; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
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