Ticketmaster Migrates to Omniture for Analytic Solutions
For immediate release
SAN JOSE, Calif., — June 22, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced that Ticketmaster, a Live Nation Entertainment, Inc. company, has selected Omniture for its powerful and flexible analytic solutions.
Omniture SiteCatalyst allows Ticketmaster to connect with consumers, identify online trends, and engage with customers based on geographic location, behavioral trends, or other criteria. SiteCatalyst also provides Ticketmaster with an easier platform for internal reporting and conversion analysis.
“Omniture’s analytics platform allows us to have a deeper insight into Ticketmaster.com, in turn allowing us to continually enhance the online experience for fans,” said Kip Levin, executive vice president, product, Ticketmaster.
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their websites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture and the Omniture logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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Contacts
Mark Boothe
Adobe Systems Incorporated
801-722-7000 ext. 1262
mboothe@adobe.com
