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Adobe Delivers HTML5 Pack for Illustrator CS5

For immediate release

Enhanced Support for Emerging Internet Standards Speeds Creation of High Impact Mobile Device and Web Content

SAN JOSE, Calif., — Sept. 13, 2010 Adobe Systems Incorporated (Nasdaq:ADBE) today announced immediate availability of the Adobe HTML5 Pack for Adobe® Illustrator® CS5, the industry leading vector graphics software, used extensively by designers of mobile device and web content. This pack provides initial support for HTML5 and CSS3 and extends the scalable vector graphics (SVG) capability in Illustrator, making it easier to design, deliver and optimize compelling content for mobile devices and the web.

By delivering this extension and supporting open standards, Adobe empowers developers, publishers and designers to make their own choices about how to create, distribute and access content. The HTML5 Pack lets web designers and developers take advantage of the latest advancements in HTML5 through enhanced integration between Illustrator CS5 and Adobe® Dreamweaver® CS5 software. SVG generated by Illustrator can be displayed directly in compatible browsers and Illustrator can be used to generate CSS code for styling of HTML content. The HTML5 Pack for Illustrator CS5 is immediately available on Adobe Labs as a free download, at http://labs.adobe.com/downloads/illustrator_html5.html.

“Producing graphical web content that can be viewed across mobile devices has been tricky, with devices varying greatly when it comes to screen size and performance,” said Lea Hickman, senior director, Creative and Interactive Solutions at Adobe. “The HTML5 Pack for Illustrator CS5 gives designers and developers the power to deliver high-quality graphic content for the web that can look great, no matter what the screen.”

“Our clients ask us to develop content to engage customers across a range of media – from online to mobile devices – and we are continually exploring new ways to meet their needs both technically and creatively,” said James De Jesus, director of creative development at AKQA. “The HTML5 Pack for Illustrator CS5 will let us extend our use of Illustrator CS5 to develop scalable creative content that looks amazing and integrates well with the latest Web standards.”

The HTML5 Pack for Illustrator provides features that enable users to take advantage of the latest developments in HTML5, CSS3, SVG and Canvas for easy multi-screen authoring. The SVG and Canvas enhancements also simplify interactive web content development. Designed to complement the recently released HTML5 technology release for Dreamweaver, the technology enhances integration between Illustrator and Dreamweaver, making it easier to design and develop with the latest, emerging web standards. Users can also create web widgets with Illustrator by generating dynamic vector art for data-driven web workflows, and map artwork appearance attributes from designer to developer tools by exporting from the Illustrator Appearance Panel to CSS3 for streamlined styling of web pages.

Pricing and Availability
The HTML5 Pack extension for Illustrator CS5 is available for both Mac OS X and Windows® and can be downloaded for free from Adobe Labs at http://labs.adobe.com/downloads/illustrator_html5.html. For more information, please visit http://www.adobe.com/go/illustrator_html5.

Illustrator CS5 is available through the Adobe Store, Adobe Direct Sales and Adobe Authorized Resellers for an estimated street price of $599 (US). Upgrade pricing and volume licensing are available. For more detailed information about features, OS support, upgrade policies, pricing and International versions, please visit www.adobe.com/go/illustrator. Illustrator CS5 is also included in Adobe Master Collection CS5, Adobe Design Premium CS5, Adobe Web Premium CS5 and Adobe Production Premium CS5.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

 

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© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Illustrator and Dreamweaver are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mac OS is a trademark of Apple, Inc., registered in the U.S. and other countries. Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. Prices listed are the Adobe direct store prices; reseller prices may vary. Prices do not include tax or shipping and handling.

 

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Contacts

Denise Styerwalt
Adobe Systems Incorporated
408-536-6393
dstyerwa@adobe.com

Esther Choi
Edelman
650-762-2826
esther.choi@edelman.com