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Adobe Premiere Elements 9 Now Available for Windows and Mac

For immediate release

Video Editing Intelligence Makes Creating and Sharing Incredible Movies Easy

SAN JOSE, Calif., — Sept. 21, 2010 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Premiere® Elements 9 software for both Windows® and Mac. Available for the first time on the Mac platform, Adobe’s No. 1 selling consumer video-editing software* enables users to turn raw video footage into professional-looking movies in minutes and share virtually anywhere with friends and family.

“With video-capturing devices on the rise, people are looking for a complete video organizing, editing and sharing tool that is easy to learn and use,” said Kevin Connor, vice president of product management for Digital Imaging, Adobe. “We are very excited that our latest version of award-winning Premiere Elements software will enable both Mac and Windows users to create high-impact movies quickly and effortlessly. Taking advantage of intelligent features and boosted performance, the software allows users to get creative and make fun movies without a steep learning curve.”

Smart Organization for all Video Clips
Premiere Elements users can take advantage of an easy-to-use Organizer, which acts as a media management hub, where both video clips and still photos can be accessed in one convenient location. The software easily imports a variety of file types from different devices including the popular Flip Video™ camera and video from DSLR cameras. Users can quickly find the best videos with the Auto-Analyzer that automatically tags the most interesting, highest quality video footage – eliminating the hassle of clicking through dozens of clips to find the great ones.

Take the Work Out of Moviemaking
With Premiere Elements 9, users can create eye-catching videos in just minutes, easily fix audio problems, automatically trim away bad footage, stabilize shaky shots, and correct bad color and lighting. Once users select the footage they want, movies can be created instantly or enhanced with professional flair in just a few clicks or with simple drag and drop effects, like the Cartoon Effect, which turns any video into an animated feature. Optimized performance also makes editing and viewing smooth, even in HD.

In addition, friends and family can experience an interactive DVD-like viewing experience on the Web or share directly to Facebook and YouTube via interactive albums.

Plus Extends Software Capabilities
For added convenience, Adobe Premiere Elements 9 Windows and Mac users now have the option to purchase Plus, which offers 20GB of storage for automatic online backup and sharing (up to 15,000 photos or four hours of DVD-quality video), as well as ongoing deliveries of creative extras sent directly to the desktop software. A benefit to all Photoshop Elements users is virtually anywhere access to photos and videos online or via select mobile devices at Photoshop.com.

Pricing and Availability
Adobe Premiere Elements 9 for Windows and Mac is available now at www.adobe.com, and will also be available soon at retail outlets such as Amazon.com, Apple (Mac only), Best Buy, Costco, Fry’s, New Egg, Office Depot and Office Max. Premiere Elements 9 for Windows® and Mac is available for a suggested retail price of US$99.99, and users can purchase Plus from within the product for US$49.99/year. Plus is available in the U.S. only. 

Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at www.adobe.com/go/premiereelements. For free training videos on Premiere Elements, visit Adobe TV at http://tv.adobe.com.

* Source: The NPD Group/Retail Tracking Service (January 2007 to March 2010) based on units sold in the Video and Photo Editing Categories. Combined units sold for Premiere Elements and Photoshop® Elements & Premiere Elements bundle (U.S. only).

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Premiere, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Facebook is a trademark of Facebook, Inc. Flip Video is a registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks are the property of their respective owners.

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Contacts

Cari Gushiken
Adobe Systems Incorporated
408-536-6392
cgushike@adobe.com

Anne Yeh
Edelman
650-762-2954
anne.yeh@edelman.com