Adobe Positioned in Leaders Quadrant of the Magic Quadrant for Business Process Management Suites

Evaluation Based on Ability to Execute and Completeness of Vision

SAN JOSE, Calif., — Oct. 26, 2010 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Gartner, Inc. has positioned Adobe in the Leaders Quadrant of its 2010 “Magic Quadrant for Business Process Management Suites”* research report. According to Gartner, “Leaders offer products and services that best enable all four usage scenarios, and the Leaders have customer references for each. These vendors relentlessly focus on increasing the participation of business roles in process improvement efforts by enabling explicit, model-driven approaches, rather than traditional coding. Leaders' products and services especially focus on business-process analysts working alongside process owners to improve and even transform processes. Products from the Leaders enable the highest level of collaboration among business and IT professionals, from discovery, through the design and modeling phases, and to execution and ongoing optimization. References particularly value process and work-item visibility and rapid adjustment. Nevertheless, very few organizations give extensive change control rights to business users (a characteristic of the ‘sweet spot’ for BPMS usage).”

“We believe Adobe’s position in Gartner’s BPMS Leaders Quadrant reflects the momentum we’re seeing in the market as enterprises transform customer experiences by delivering intuitive processes across Web and mobile touch points,” said Kumar Vora, vice president and general manager of LiveCycle, Adobe. “Our user-centric approach to BPM enables organizations to improve service by automating and increasing visibility into customer-facing processes, achieving significant ROI. We are pleased to be included in the Leaders Quadrant.”

Adobe® LiveCycle® Enterprise Suite 2 (ES2) enables organizations to provide its customers with consistent experiences across channels and devices that lead to increased loyalty, cost and time savings, and market differentiation. A core part of Adobe’s customer experience management strategy, LiveCycle ES2, helps companies improve customer service and boost operational efficiency by streamlining human and document-centric processes leveraging the ubiquitous Adobe Flash® Platform for the delivery of intuitive rich Internet applications (RIAs) as well as PDF for rich documents. These capabilities help organizations reduce manual or redundant activities and improve the overall experience for customers and front-line employees.

Market demand for BPM solutions has continued into 2010. According to Gartner, “More organizations are adopting BPM as a discipline and scaling up their efforts to establish BPM as an enterprise program — not just apply its methods and technologies to one-off projects. Thus, a market-leading BPMS must support BPM throughout the business process improvement life cycle.”

The rating criteria included support for a continuous process improvement program, implementation of an industry — or company-specific process solution, support for a business transformation initiative, and support for a process-based service-oriented architecture (SOA) redesign. Adobe was one of 25 vendors evaluated for the report.

For more information about Adobe LiveCycle ES2 visit http://www.adobe.com/products/livecycle/

*Gartner, Inc. “Magic Quadrant for Business Process Management Suites, 2010" by Jim Sinur and Janelle Hill, Sept. 30, 2010

About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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