2010 Adobe MAX Awards Winners Announced

Six Category Winners Receive Awards, Representing Industries and Regions Worldwide

LOS ANGELES — Oct. 27, 2010 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the 2010 MAX Awards. The winners received their awards last night at MAX 2010 in Los Angeles in a ceremony hosted by actor William Shatner. Now in its eighth year, the MAX Awards is a global program highlighting innovative uses of Adobe software and technology to create high-impact enterprise, social computing, entertainment, and digital-publishing applications that reach customers across multiple computing platforms and screens.

In this year’s competition, hundreds of entries were received from business, creative, and application development professionals worldwide. The top 18 entries across six categories were identified as finalists by a panel of Adobe judges and industry experts. In an online voting event open from Oct. 11-26, 2010, the public voted for their favorite finalists.

Listing of 2010 MAX Awards Winners and Finalists

• Advertising & Branding: The Secret Annex Online by Anne Frank House and LBi Amsterdam
  
  Finalists were: The Secret Annex Online by Anne Frank House and LBi Amsterdam, The Witchcraft Experiment by Powster LTD and Toyota Racing's Sponsafier website by Resn for Saatchi & Saatchi LA

• Digital Publishing: The Complete National Geographic Updated byThe National Geographic Society and Effective UI
  
  Finalists were: eDocker by PrePress Center, The Complete National Geographic Updated byThe National Geographic Society and Effective UI and Vook.com by Vook

• Enterprise/Government Rich Internet Application: Reuters Insider by Thomson Reuters
  
  Finalists were: ImageTrend Hospital Dashboard by Image Trend, Reuters Insider by Thomson Reuters and SenseAwaresm powered by FedEx, produced by FedEx and Universal Mind

• Entertainment: HBO Go by HBO
  
  Finalists were: HBO Go by HBO, The Land of Me by Made in Me and Less Rain and Tool Suite, Electrotank Universe Platform by Electrotank

• Multiscreen: litl channels by litl
  
  Finalists were: BBC iPlayer by BBC, litl channels by litl and Live Talkback by Live Talkback

• Social Computing: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive
  
  Finalists were: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive, Building Dashboard by Lucid Design Group and Live Documents by InstaColl

Quotes

Kevin Lynch, chief technology officer, Adobe Systems

“One of the highlights each year at MAX is seeing firsthand the inspiring work created using our technologies. Judging by the quality of this year’s winners and finalists, our customers are truly at the forefront of forging a new generation of content and applications across multiple screens.”

Helpful Links

• The MAX Finalist Gallery can be viewed at 2010 MAX Awards Finalists
• Additional detail on 15 other Adobe customers that received Honorable Mention designations this year. Please go to MAX 2010 Honorable Mentions
• To follow MAX 2010 on Twitter, go to http://twitter.com/AdobeMAX
• To follow MAX 2010 on Facebook, go to http://www.facebook.com/adobemax

For additional details, please visit the Adobe MAX 2010 website

About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com

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