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Adobe Announces Plans for New Data Centre to Serve Omniture Business Unit Customers in Europe

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SAN JOSE, Calif., — Nov. 23, 2010 Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is opening a data centre just outside of London, England to serve its Omniture Business Unit customers in Europe, the Middle East and Africa. The new data centre will provide faster data processing, improved application usability and performance and expanded localized data storage capabilities.

“This new data centre will serve our growing list of international customers and is aligned with our commitment to be compliant with changing privacy and data collection standards,” said Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe. “Data collected on behalf of our European customers will be processed in Europe.”

The new data centre is currently being built out in a colocation facility and will house thousands of services and network devices and will be available to new Omniture Business Unit customers in the first quarter of 2011. Existing customers will begin custom migrations to the new data centre in the second half of 2011.

About the Adobe Online Marketing Suite
The Adobe® Online Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Omniture are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Eric Anderson
Adobe Systems Incorporated
+385-221-1648
eriander@adobe.com