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Adobe Issues Call for Entries to 2011 Adobe Design Achievement Awards

For immediate release

Expanded Global Reach and New Categories for Faculty and Students are Introduced

SAN JOSE, Calif. — Dec. 8, 2010 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the call for entries for the eleventh annual Adobe® Design Achievement Awards (ADAA), expanding its global reach to 15 languages and adding new categories for faculty and students. This premier competition honors the best student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from accredited higher education institutions worldwide. To recognize teaching excellence, Adobe has introduced three new categories for faculty. It has also added student categories in game design, Web analytics and mobile analytics to award advances in these burgeoning areas. The awards ceremony will take place during the International Design Alliance (IDA) Congress in Taipei, Taiwan in October 2011.

“For over a decade, The Adobe Design Achievement Awards has acknowledged student excellence from the world’s accredited higher education institutions. We are proud to extend our global reach and expand the program to honor the faculty and academic staff who nurture this student talent,” said Ann Lewnes, senior vice president of global marketing, Adobe. “The mobile device explosion has pushed the demand for game designers and the need for companies to integrate analytics to measure the success of their applications. We anticipate interesting entries that push the envelope in these emerging areas.”

For the third consecutive year, Icograda (International Council of Graphic Design Associations) is endorsing and supporting these prestigious student awards. 

“The partnership between Icograda and Adobe creates a global collaboration between our educational networks,” said Russell Kennedy, president of Icograda. “The new categories and addition of recognition for faculty and staff brings new opportunities to celebrate innovation in design education and reflect how quickly the field is advancing.”

Free to enter, the competition is open to students, faculty members, and staff members of higher education institutions throughout the world.

Starting this year, the new faculty-and-staff categories are:  Innovation in Education in Interactive Media, Innovation in Education in Video and Motion, and Innovation in Education in Traditional Media. In addition, students have more opportunities to be acknowledged. They can enter twice per category throughout the call for entries period and submit work for three judging sessions. Semifinalists will be selected during each judging session in all student categories except Web Analytics and Mobile Analytics.

Submission deadlines are Jan. 28, 2011; April 29, 2011; and June 24, 2011. Finalists will be invited to attend the awards ceremony in Taipei, Taiwan in October 2011 and awarded software and cash prizes.

For detailed information about submission guidelines, deadlines, categories and more, visit www.adobeawards.com. Students and faculty are invited to submit projects through this website and view winning work from the last 10 years in the ADAA Gallery.

About Icograda
Icograda (International Council of Graphic Design Associations) is the world body for professional communication design. Founded in 1963, Icograda promotes communication designers' vital role in society and commerce. For more information, visit www.icograda.org.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2010 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Contacts

Russell Brady
Adobe Systems Incorporated
408-536-6048
rbrady@adobe.com

Brian Domingo
Edelman
650-393-9847
brian.domingo@edelman.com