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Adobe Flash Media Server 4 Available on Amazon Web Services

For immediate release

New Collaboration Enables Customers to Leverage Adobe Flash Technology for the Delivery of Rich Media and Social Media Applications with Minimal Upfront Investment

SAN JOSE, Calif. and SEATTLE, Wash. — Dec. 15, 2010 Adobe Systems Incorporated (Nasdaq:ADBE) and Amazon Web Services LLC (Nasdaq:AMZN), today announced the availability of Adobe® Flash® Media Server 4 software on the Amazon Elastic Compute Cloud (Amazon EC2), part of Amazon Web Services (AWS). Adobe Flash Media Server, an industry leading solution for streaming video and social media applications, on AWS is designed to be an easy, affordable and scalable way to deliver media experiences without the upfront investment of a full server license. Now small to mid-size publishers, social media developers, large scale enterprise deployments or customers creating one-time events can utilize the full functionality of Adobe Flash Media Enterprise Server 4 on a pay-as-you-go model that is scalable and based on user demand with Amazon Web Services.

“Adobe Flash Media Server on Amazon Web Services helps to reduce the costs associated with deploying advanced media experiences across multiple screens, including multi-user games, video chat and video streaming,” said David Wadhwani, senior vice president and general manager, Creative and Interactive Business Unit, Adobe. “We’re pleased to leverage Amazon Web Services to provide a flexible and cost-effective way for customers to access the rich functionality offered in Adobe Flash Media Server. From social networks to large enterprises, customers can now easily utilize the leading delivery vehicle for online video.”

Amazon Web Services provides customers with access to technology infrastructure services on an easily scalable pay-as-you-go basis. Offerings include Amazon EC2 for compute, Amazon S3 & Elastic Block Store (EBS) for storage, Amazon CloudFront for content delivery and many more. Adobe Flash Media Server on AWS enables customers to deploy and manage high-quality live and on-demand content quickly and easily across multiple platforms and mobile devices, with content protection and advanced playback experiences. With Adobe Flash Media Server on AWS, customers can take advantage of the full feature set of Adobe Flash Media Enterprise Server 4 – including multicast and live packaging with HTTP Dynamic Streaming for high quality playback experiences, RTMFP technology that reduces bandwidth usage, real-time interactive applications and peer-assisted communication – without the upfront investment in software licenses. Deployment is scalable; customers pay only for server time and data transfer used, making it more affordable and easier to get started.

“We are pleased that Adobe has launched Adobe Flash Media Server on Amazon EC2,” said Adam Selipsky, vice president, Amazon Web Services. “Amazon EC2 transforms what are historically large fixed costs into much smaller variable costs that map directly to customer use. AWS frees customers from the expenses and complexities of planning, purchasing, and maintaining computing infrastructure, and provides a way for developers to create reliable and secure streaming video experiences.”

Pricing and Availability
Adobe Flash Media Server for Amazon Web Services is available immediately in North America and the Asian Pacific American Coalition. For more detailed information about features, pricing, or to purchase, please visit: http://www.adobe.com/go/fmsaws.

About the Adobe Flash Media Server 4 Family
The Adobe Flash Media Server 4 family of products provides solutions designed for small- and medium-sized publishers up to large enterprise deployments. The Adobe Flash Media Server family includes three versions: Flash Media Streaming Server 4, Flash Media Interactive Server 4 and Flash Media Enterprise Server 4. Adobe Flash Media Server 4 provides powerful new delivery methods that can save significant bandwidth costs and lighten network load to help deliver rich media experiences. Improved performance and quality of service metrics enhance playback quality and new advances with integrated real-time communication open up new business opportunities.

Amazon Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it.  As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Contacts

Sandra Nakama
Adobe Systems Incorporated
415-832-4053
snakama@adobe.com

Kay Kinton
Amazon
206-266-7180
kinton@amazon.com