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Adobe Releases Photoshop Elements 10 & Adobe Premiere Elements 10 Bundle

For immediate release

Bringing Intelligent Photo- and Video-Editing with Intuitive Organizing Power to Windows and Mac Customers

SAN JOSE, Calif. — Sept. 20, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Photoshop® Elements 10 & Adobe Premiere® Elements 10 bundle for Windows® and Mac, the newest version of Adobe’s award-winning, No. 1 selling consumer photo- and video-editing software*. This milestone release celebrates 10 years of bringing powerful, easy-to-use technology to consumers. Available as standalone products (see separate press releases) or as a single retail package, the Photoshop Elements 10 & Adobe Premiere Elements 10 bundle offers two complete solutions that redefine what it means to bring photos and videos to life.

“The Photoshop Elements 10 & Adobe Premiere Elements 10 bundle brings together all the functionality people need to easily create, perfect and share both photo and video memories,” said Winston Hendrickson, vice president of Digital Imaging Products, Adobe. “The new features expand the creative possibilities with photos and videos. And now, more than ever, people who capture photos are experimenting with video, so we’re offering new tools and technology that bring video editing to photographers in a way that is natural and easy for them.”

Make Every Photo Pop
Celebrating a milestone release and 10-year award-winning legacy, Photoshop Elements 10 features enhanced content-intelligent tools powered by the same engine that fuels Adobe Photoshop software, the industry standard for digital imaging. New Guided Edits, like Depth of Field and Picture Stack, provide step-by-step guidance to create awe-inspiring photos. Also, Facebook enthusiasts will now enjoy the ability to tag photos based on their Friends List, making the tagging and sharing process seamless.†

Photoshop Elements 10 also adds more ways to work with photos creatively, like the ability to add text that automatically follows the outline of a subject or a custom path and crop guides for the best compositions. Also, users can now apply 30 new Smart Brush effects by simply brushing over an area of the photo.

Create Amazing Videos with Ease
Adobe Premiere Elements 10 includes amazing new tools that take the work out of video editing and let users focus on making incredible home movies. From one-click tools that easily correct and enhance visual clarity for perfect color throughout the movie, to new InstantMovie themes that intelligently build movies in seconds, turning great videos into lasting memories is now as much fun as watching them with Adobe Premiere Elements 10.

Enhanced pan and zoom capability adds drama to a story and automated options take the work out of finding faces with the pan and zoom process. Sharing finished projects is easy with options to upload directly to Facebook and YouTube® as well as export in AVCHD format allowing users to burn high quality HD movies. And for the first time, Adobe Premiere Elements offers enhanced performance for 64-bit Windows 7 users.

Quickly Organize All of Your Media
Uniting the power in Photoshop Elements 10 and Adobe Premiere Elements 10, the Organizer offers the ability to easily organize and manage files with precision so users spend less time searching for what they want. The new Object Search makes finding photos based on what is in them as easy as drawing a box around the object – from a landmark to a pet. Also, to keep an entire collection of photos organized and clutter free, the new ability to search for duplicate photos helps users quickly group and delete photos they don’t need.

Photoshop Elements 10 and Adobe Premiere Elements 10 users can purchase Adobe’s integrated online services Elements Plus, which includes 20GB of storage for automatic online backup and sharing (up to 15,000 photos or four hours of DVD-quality video), as well as access to an extensive library of how-to's, artwork, templates, movie themes and effects.‡

Connecting to a Mobile World
Photoshop Elements 10 and Adobe Premiere Elements 10 offer users a comprehensive set of sharing capabilities for today’s social and mobile worlds. Whether a social networking site or sharing service like Facebook, Flickr®, YouTube, Photoshop.com or a personal website, users can share creations directly from within the Elements Organizer and view them from virtually anywhere on the go.§ Photoshop Elements 10 also enables developers to create tablet and mobile applications that interact with the software via the included API, opening the possibilities for interactivity between touch devices and Photoshop Elements.

Pricing and Availability
Adobe Photoshop Elements 10 & Adobe Premiere Elements 10 software for Windows and Mac is available now at www.adobe.com, and will soon be available at retail outlets such as Adorama, Amazon.com, B and H, Best Buy, Buy.com, Dell, New Egg, Office Depot, Office Max and Staples. The bundle is available for a suggested retail price of US$149.99. New upgrade pricing allows past Photoshop Elements & Premiere Element bundle users of any version of the Photoshop Elements & Adobe Premiere Elements bundle to purchase Photoshop Elements 10 & Adobe Premiere Elements 10 for US $119.99. A subscription to Photoshop Elements 10 & Adobe Premiere Elements 10 Plus is available in the U.S. only from within the product for $49.99/year. (Prices listed are the Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not include tax or shipping and handling.)

Information about other language versions, as well as pricing, upgrade and support policies is available at www.adobe.com/go/psepre_bundle. For free training videos on Photoshop Elements and Adobe Premiere Elements, visit Adobe TV at http://tv.adobe.com.

Education pricing for students, faculty and staff in K-12 and higher education is available from Adobe Authorized Education Resellers and the Adobe Education Store at www.adobe.com/education/purchasing/education_pricing.html. Visit www.adobe.com/aboutadobe/volumelicensing/education for more information about education volume licensing for higher education and K-12 institutions.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Photoshop and Premiere are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Mac is a trademark of Apple, Inc., registered in the United States and other countries. Facebook is a trademark of Facebook, Inc. Flickr is a trademark of Yahoo! Inc. All other trademarks are the property of their respective owners.

* Source: The NPD Group/Retail Tracking Service (January 2007 to March 2011). Based on combined units sold for Adobe Premiere Elements and the Adobe Photoshop Elements & Adobe Premiere Elements bundle (U.S. only) in the Video and Photo Editing categories.

†Internet connection required. Adobe online services are available only to users 13 and older and requirement to additional terms and Adobe’s online privacy policy (available at http://www.adobe.com/go/terms). Mobile and tablet applications require a separate download and agreement to additional terms. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

‡ Adobe online services, including Photoshop Elements Plus, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy (available at http://www.adobe.com/go/terms). Online services are not available in all countries or languages, may require user registration and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

§ Internet connection required. Adobe online services are available only to users 13 and older and requirement to additional terms and Adobe’s online privacy policy (available at http://www.adobe.com/misc/terms.html). Mobile and tablet applications require a separate download and agreement to additional terms. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

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Contacts

Russell Brady
Adobe Systems Incorporated
408-536-6048
rbrady@adobe.com

Esther Choi
Edelman
650-762-2826
esther.choi@edelman.com