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Adobe Unveils Photoshop Elements 10

For immediate release

New Release Highlights Intuitive Editing Features with Intelligent Organizational and Sharing Capabilities

SAN JOSE, Calif. — Sept. 20, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Photoshop® Elements 10 software for Windows® and Mac. The newest version of Adobe’s No. 1 selling consumer photo-editing software*, Photoshop Elements 10 provides a complete solution with amazingly powerful yet easy-to-use features that continue to expand the possibilities for organizing, editing and sharing photo creations.

“Celebrating a 10-year history as well as a landmark 10th release, Photoshop Elements 10 is a showcase for innovation and expands the incredible things our customers can do with their photos,” said Winston Hendrickson, vice president of Digital Imaging Products, Adobe. “The new intelligent feature set and automated functionality in Photoshop Elements allow photo enthusiasts to elevate everyday photos from good to great.”

Making Photos Pop with Innovative Tools
Powered by the same engine as Adobe Photoshop, the industry standard for digital imaging, Photoshop Elements 10 utilizes intelligent technology that makes it easy to give everyday photos a boost. Photoshop technology is brought to life through easy to follow steps for achieving stunning photo effects in an approachable way with new Guided Edits, which are very popular and successful. These include innovations such as creating a shallow depth of field or designing a fun layout of snapshots with Picture Stack, or even adding a dream-like diffused glow with the Orton effect.

New text functionality, which scrapbookers will especially love, allows users to add curving, flowing text to a photo that automatically follows the outline of a subject, custom path or shape. In addition, special crop guides now help users at any level easily achieve interesting, visually appealing compositions. Also, the Smart Brush lets users paint unique effects onto specific areas of photos and now features 30 new effects like Pencil Sketch and Oil Pastel.

Organize Like Never Before
With Photoshop Elements 10, users not only have access to fun editing and creation features, but also the ability to organize photos. Object Search automatically finds objects within photos, such as a landmark, flower or pet. The Elements Organizer can even automatically detect duplicate or near-duplicate photos so users can clean up and delete the photos they don’t need and quickly group similar collections of photos. Also, photo enthusiasts who shoot video can now upload their clips directly to Facebook or YouTube®.

Photoshop Elements 10 users can purchase Adobe’s integrated online service, Photoshop Elements Plus, which includes 20GB of storage for automatic online backup and sharing (up to 15,000 photos or four hours of DVD-quality video), as well as access to an extensive library of how-to's, artwork and Online Album templates for sharing online.†

Sharing Made Seamless
Whether users are social networking or using sharing sites like Facebook, Flickr®, YouTube or Photoshop.com, Photoshop Elements 10 lets customers share their photos directly from within the Elements Organizer and view them from virtually anywhere on the go, offering a comprehensive set of sharing capabilities for today’s increasingly social and mobile worlds. For Facebook lovers, Photoshop Elements integrates users’ Facebook Friend Lists for easily tagging photos that can then be shared directly to Facebook.‡

On top of all these new features and capabilities, Photoshop Elements 10 enables developers to create tablet and mobile applications that interact with the software via the included API. This opens Photoshop Elements 10 to a new world where the fun and interactivity of touch devices and Photoshop Elements intersect.

Pricing and Availability
Adobe Photoshop Elements 10 for Windows and Mac is available now at www.adobe.com, and will also be available soon at retail outlets such as Adorama, Amazon.com, Apple, B and H, Best Buy, Buy.com, Costco, Dell, Fry’s, New Egg, Office Depot, Office Max, Staples and Walmart. Photoshop Elements 10 Windows and Mac is available for a suggested retail price of US$99.99. New upgrade pricing allows past Photoshop Elements users of any version to purchase Photoshop Elements 10 for US$79.99. Users can also purchase Plus, available in the U.S. only, from within the product for US$49.99/year. (Prices listed are the Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not include tax or shipping and handling.)

Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at www.adobe.com/go/photoshopelements. For free training videos on Photoshop Elements, visit Adobe TV at http://tv.adobe.com.

Education pricing for students, faculty and staff in K-12 and higher education is available from Adobe Authorized Education Resellers and the Adobe Education Store at www.adobe.com/education/purchasing/education_pricing.html. Visit www.adobe.com/aboutadobe/volumelicensing/education for more information about education volume licensing for higher education and K-12 institutions.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Mac is a trademark of Apple, Inc., registered in the United States and other countries. Facebook is a trademark of Facebook, Inc. All other trademarks are the property of their respective owners. Flickr is a trademark of Yahoo! Inc.

* Source: The NPD Group/Retail Tracking Service (April 2002 to March 2011) based on units sold (U.S. only).

†Adobe online services, including Photoshop Elements Plus, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy (available at http://www.adobe.com/go/terms). Online services are not available in all countries or languages, may require user registration and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

‡ Internet connection required. Adobe online services are available only to users 13 and older and requirement to additional terms and Adobe’s online privacy policy (available at http://www.adobe.com/go/terms). Mobile and tablet applications require a separate download and agreement to additional terms. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

 

 

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Contacts

Russell Brady
Adobe Systems Incorporated
408-536-6048
rbrady@adobe.com

Esther Choi
Edelman
650-762-2826
esther.choi@edelman.com