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Adobe and WoodWing Accelerate Publishing on Tablets With Adobe's Industry-Leading Digital Publishing Suite

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WoodWing to Integrate and Solely Offer Adobe Digital Publishing Suite

LOS ANGELES — Oct. 3, 2011 At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced WoodWing Software will both integrate and offer Adobe® Digital Publishing Suite as part of an alliance between both companies. Today’s announcement extends a long-term relationship with WoodWing that was founded on WoodWing’s support for Adobe InDesign® and Adobe InCopy® software. WoodWing will be integrating Adobe Digital Publishing Suite into the WoodWing Enterprise Publishing System and will now offer the Enterprise and Professional Editions of Digital Publishing Suite as a Value Added Reseller. Now WoodWing customers can combine the WoodWing editorial workflow solution with the benefits of Adobe Digital Publishing Suite in a single, cross-media workflow.

“We see an increasing desire to deliver content to tablets – not only from magazine and newspaper publishers – but also from large corporations, small businesses and ad agencies,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “We are thrilled to see WoodWing adopt Adobe's Digital Publishing Suite and our agreement with them allows us to quickly scale our digital publishing business to serve an expanding customer base in a wide variety of market segments and geographic regions.”

“We're very excited about our new tablet publishing alliance with Adobe,” said Erik Schut, president, WoodWing Software. “By deepening our strategic relationship with Adobe we can fully concentrate on our core activity: to provide our customers with efficient multi-channel publishing solutions, making use of Adobe Digital Publishing Suite for tablet publishing. Adobe has a great market vision and roadmap and we're thrilled to drive the next wave of tablet publishing together with Adobe.”

WoodWing will now solely offer Adobe’s Digital Publishing Suite for publishing to tablet devices. Within WoodWing Enterprise, users will be able to create .folio files using Content Station and WoodWing’s Digital Magazine Plug-ins for InDesign which are then automatically uploaded to the hosted Digital Publishing Suite platform. WoodWing customers will gain the ability to create branded applications directly within Digital Publishing Suite giving them tight control over the complete tablet publishing process, leverage a robust and reliable distribution network for fulfilling content to tablet devices and access foundational analytics driven by Adobe Online Marketing Suite.

WoodWing will cease the sale of its Reader Application and Content Delivery Service, effective immediately. Customers already using these solutions are expected to have transitioned to Digital Publishing Suite by November 2012. Adobe will work closely with WoodWing to ensure their current tablet publishing customers are seamlessly and smoothly migrated to the Digital Publishing Suite platform.

Today’s announcement, made at Adobe MAX 2011, accompanies other Digital Publishing Suite news including the announcement of Adobe Digital Publishing Suite, Single Edition (see separate release).

Adobe Digital Publishing Suite
Launched in 2010, Adobe Digital Publishing Suite is available in Enterprise, Professional, and Single editions, targeting a wide range of media publishers, brand organizations and advertising agencies, including small design firms and individual designers. The Digital Publishing Suite hosted solution is used to create immersive experiences that combine the visual impact of print design; the flexibility of the tablet format; the immediacy of touch interaction; and the engagement of interactive elements such as video, audio, animated infographics and 360-degree views. Adobe Digital Publishing Suite tightly integrates with Adobe InDesign CS5.5 and Adobe Creative Suite® 5.5 software, empowering designers with industry‐standard page layout capabilities to create highly designed, engaging digital content, from sales and marketing collateral to employee and customer engagement pieces to large-scale magazines and newspapers, that deliver new revenue opportunities and drive greater business value.

Pricing and Availability for Digital Publishing Suite

  • Enterprise Edition is available through a custom quote.

  • Professional Edition includes both a platform and a .folio download bundle fee and is available as an annual agreement or monthly subscription. The platform fee is US$495/month or US$5,940/year. The .folio service fee is based on the number of .folio downloads purchased.

  • Single Edition is expected to be available for purchase through www.adobe.com at the end of November 2011. Customers can publish once from InDesign CS5.5 to the Apple iPad for a one-time flat rate of US$395 per application.

For more details on pricing, visit the Digital Publishing Suite buying guide.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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©2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, InDesign, InCopy and Creative Suite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Apple and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners. Prices listed are the Adobe direct store prices; reseller prices may vary. Prices do not include tax or shipping and handling.

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Contacts

Denise Styerwalt
Adobe Systems Incorporated
408-536-6393
dstyerwa@adobe.com

Christine C.N. Wright
Edelman
415-385-4988
christine.wright@edelman.com