Adobe Announces Digital Marketing Partner of the Year Award Winners

Top Performing Global, Regional and Platform Partners Honored during Inaugural Adobe Partner Day @ Summit

SALT LAKE CITY, Adobe Digital Marketing Summit — March 20, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the winners of the Adobe® Digital Marketing 2011 Partner of the Year Awards. The winners received their awards in Salt Lake City, Utah, during the inaugural Adobe Partner Day @ Summit, a pre-conference to the 2012 Adobe Digital Marketing Summit, where senior leaders from the world’s foremost agencies, systems integrators and technology companies gathered for exclusive access to customized speaking events, breakout sessions and networking opportunities. The awards acknowledged top performing partners in 2011 for making a true commitment to technical innovation, achieving remarkable year-over-year growth, and successfully driving quality leads for the Adobe Digital Marketing business.

Listing of Adobe 2011 Digital Marketing Partner of the Year Award Winners:

• Global Partner of the Year: Razorfish
• Regional Partner of the Year: Acquity Group
• Platform Partner of the Year: SilverPop

Adobe considered joint revenue, executive commitment, organizational alignment and unique value delivered to end clients in determining this year’s winners.

Quotes
Bill Rusitzky, vice president of Alliances, Adobe

• “Adobe recognizes partners as an extension of our Digital Marketing business and the important role this broad ecosystem plays in helping joint customers drive ROI for their organizations. We’re proud to honor three top performing partners of 2011 at Adobe Partner Day @ Summit. As the digital marketing landscape continues to grow and rapidly evolve, these partners continue to broaden and deepen their digital service offerings to increase profitability for their respective companies and our joint customers.”

Helpful Links

• To follow the 2012 Adobe Digital Marketing Summit on Twitter, go to http://bit.ly/FRuUm7
• To follow the 2012 Adobe Digital Marketing Summit on Facebook, go to http://on.fb.me/FST8sA
• To stream the Adobe Digital Marketing Summit live, go to http://bit.ly/FPXDU3
• For additional details, please visit the Adobe Digital Marketing website

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2012 Adobe Systems Incorporated. All rights reserved. Adobe  and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.