Adobe Positioned as a Leader in the Magic Quadrant for Web Content Management

For immediate release

Adobe Positioned Highest in Ability to Execute and Completeness of Vision

SAN JOSE, Calif. — Aug. 5, 2013 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has been positioned by Gartner, Inc. as a Leader in the 2013 “Magic Quadrant for Web Content Management”* research report. Adobe was positioned highest in ability to execute and completeness of vision in the report. The evaluation criteria for a vendor’s ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation and geographic strategy.

“Gartner’s report evaluates the dynamic and rapidly growing nature of the Web content management market. It’s a clear reminder that the days of simple Web publishing are long gone; organizations now require a range of digital marketing capabilities for delivering the ultimate customer experience,” said Aseem Chandra, vice president, Adobe Experience Manager and Target business, Adobe. “We believe being positioned furthest ‘up and to the right’ in the Gartner report continues to validate Adobe Experience Manager as the best solution to help marketing and IT leaders deliver highly personalized experiences across Web, mobile and social channels.”

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe Experience Manager delivers capabilities for Web content management, digital asset management, social communities, and dynamic media delivery across digital channels. The solution provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations deliver engaging customer experiences that build brand loyalty.

According to Gartner, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of Online Channel Optimization (OCO). They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can demonstrate enterprise deployments, offer integration with other business applications and content repositories, and provide a vertical-process and horizontal-solution focus.”

Gartner states, “Web Content Management (WCM) plays an increasingly important role in business performance. It has become, in many cases, the central point of coordination for initiatives involving the enterprise’s online presence, and these initiatives have become more sophisticated and more important to enterprises’ business strategies. Thus, WCM is key for organizations wishing to execute a strategy of OCO that embraces areas such as customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation. WCM’s evolving role continues to drive growth in this market and contribute to its dynamism.”

A complimentary copy of the Gartner, Inc. 2013 “Magic Quadrant for Web Content Management” research report is available here.

About the Magic Quadrant
*Gartner, Inc. “Magic Quadrant for Web Content Management, 2013” by Mick MacComascaigh, Mark R. Gilbert, Jim Murphy, Gavin Tay, July 31, 2013. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.

About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web experience management and cross-channel campaign management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Contacts

John Cristofano
Adobe Systems Incorporated
408-536-4135
jcristof@adobe.com

Jennifer Lopez
Edelman
650-762-2906
jennifer.lopez@edelman.com