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Everywhere you look, Adobe innovations are driving the future of print and digital media. From creative masterpieces like James Cameron's "Avatar" to The New York Times's digital reader to the proliferation of social applications and video across smartphones and the web, Adobe technologies are enabling the next great strides in design and communications. The catalyst is our unique blend of benefits:
Differentiate
Adobe® Creative Suite® 5 software and the Adobe Flash Platform offer designers and developers the creative freedom to pioneer truly groundbreaking experiences that achieve maximum impact.
Reach
Adobe's delivery technologies, including Adobe Flash Player and Adobe AIR®, allow our customers to reach the broadest possible audience across the widest variety of devices and screens.
Optimize
Adobe's Omniture® technologies provide our customers with detailed insight into the performance of their digital content, so they can consistently make the best decisions for their business.
Adobe and the future of digital media
WIRED Magazine's digital rebirth
Get a behind-the-scenes look at the digital rebirth of WIRED in the form of an AIR application built to run across a variety of devices.
Digital media and open markets
Adobe supports open markets and your right to choose technologies. Read our position, and learn the truth about Flash.
The vision of delivery with the Open Screen Project
See the goals of the Open Screen Project laid out and how Adobe and our partners fit into the overall vision of the initiative.
Adobe and Omniture
Hear customers like MTV and MLB.com explain how their businesses benefit from combining content creation and analytics.
Customers speak on the Open Screen Project
CEOs from Open Screen Project partners Research In Motion, NVIDIA, Palm, ARM, Broadcom, Motorola, Qualcomm, Google, and more discuss bringing the Flash Platform to their devices and operating systems.
Why 57% of advertisers are rethinking their TV budget
Join James McQuivey of Forrester and Jeffrey Jordan of Omniture as they discuss how to measure and monetize online video in a way that offline media can't.
Interactive marketing metrics you need
Read how interactive marketers progress from using simple operational measures to looking at overall customer engagement with their messaging.
Download the paper
What it really means to watch TV online
Read about how TV networks are developing strategies to increase advertising revenues from online viewers without triggering a backlash among fans.
Download the paper