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By Frith Breitzer

Visit Nevada's Black Rock Desert at most any time of the year, and you won't find much there — just a barren desert formed by an ancient lake bed. But come around a week before Labor Day, and you're likely to witness a transformation as awe-inspiring as any desert bloom: the creation of Black Rock City, a counterculture metropolis otherwise known as Burning Man.

It's difficult to explain the concept of Burning Man to the uninitiated. Some call it a neo-pagan festival. Others think of it as this generation's Woodstock. In truth, it is neither. Burning Man can really only be defined by experiencing it.

Miles from the nearest town, the thousands of participants must bring everything they will need to survive in the desert. Monetary transactions are not allowed at the festival. The climate is extreme, and creature comforts are minimal — limited to what people can construct in a few days from materials they have brought in themselves. The ticket to Burning Man warns that participants risk serious injury or death by attending the event.

But participants assume the risks for the chance to create something extraordinary — an ideal society that exists according to its utopian vision, if only for one week. The society is defined by the rules that have been established over the years, and by the feeling of community that develops through shared creative efforts.

Many participants form camps grouped around community projects. Each camp has an interactive element, with open invitations to all who wish to participate. Art, costumes, dancing, and music dominate the playa. In recent years, technology has greatly added to the mix, and this year marks the debut of PlayaNet, a wireless high-speed network that will serve as a festival-wide intranet.

Images from last year's fiery revelry. All photos © Rick Smolan.
Near the end of the weeklong culture jam, participants burn a giant wooden effigy in a cathartic celebration that gives the event its name. And then the ephemeral city disappears, leaving no trace in the desert.

This year, Adobe.com will take its own creative journey to Burning Man. A small team will present digital video, art, and stories from the playa. Each day, noted photojournalist Rick Smolan and Adobe Senior Creative Director Russell Brown — dressed as Aladdin and outfitted with his patented Flying Carpet Cam — will present a short video report of their desert visions.

Stay tuned. Coverage begins August 31.

Adobe.com Associate Editor Frith Breitzer likes to burn things.

About Rick Smolan
A former Time, Life, and National Geographic photographer, Rick Smolan is best known for his best-selling "Day in the Life" photography series. More recently, he has dedicated himself to exploring how photography, design, technology, and publishing interact with each other. In 1991, he founded Against All Odds Productions, a book and multimedia publisher based in California that has produced such titles as the award-winning "Passage to Vietnam" and "24 Hours in Cyberspace."

About Russell Brown
Adobe Senior Creative Director Russell Brown describes himself as the human link between Adobe and the people who use its products. For more than 12 years, he has served as a passionate force and creative spirit at Adobe, educating customers about Adobe products, and educating Adobe developers about what customers want from them.

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