Adobe Advertising Cloud
AdTech Powered by MarTech
Supercharge your advertising and media buys by aligning them with your owned and operated channels to deliver truly integrated campaigns at every consumer touch point.
Concerns over transparency and brand safety, the explosion of consumption on different devices, and skyrocketing customer expectations are forcing businesses to rethink their approach to advertising. This next wave of transformation is all about experience. To keep customers engaged, leading brands are reimagining their ad experiences to drive brand loyalty and growth.
Join the session and learn how the new Advertising Cloud makes it simple to deliver video, display and search advertising across any screen to drive brand or direct response outcomes. With this independent cross-channel platform, you can identify and engage the best audiences with a consistent and relevant ad experience. Better yet, informed by the smarts of your marketing technology systems.
Discover how to:
- Identify vendors with real advertising technology
- Unite creative, data and media buying across all screens and formats
- Achieve true cost and performance transparency on every channel
- Identify and amplify high-value audience segments for more personal and accurate targeting at scale
- Drive the outcomes you desire without compromising on brand safety and media quality
- Create the most relevant ads using data insights from your website, DMP and more
- Understand the whole customer journey from the first ad impression all the way through to onsite conversions
Sydney, 10 August