Adobe Innovation Sessions

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Adobe Innovation Sessions


Campaign Orchestration
   Adobe Marketing Cloud
Campaign Orchestration
Create a consistent brand experience by automating cross-channel delivery.
The universe of channels, touch points, and devices has continually expanded. Consumers traverse the online and offline worlds effortlessly and expect the experience to be consistent and relevant. In a cross-channel world, Adobe’s integrated solutions help you capture, integrate, execute and measure on engagement data, channels and campaigns. 
Join this session and learn how to build a centralized place to create, automate, and orchestrate campaigns. Integrate your engagement data and channels, making it easier to target the right customer with the right message. 
Discover how to:
  • Segment your customer base to send personalised content
  • Engage customers with relevant content across all phases of the customer life cycle
  • Effectively and consistently create, use and manage assets across campaigns
  • Reach audiences in a timely manner, at scale
  • Justify ROI for my marketing spend
  • Build a business case
Session Details: 

    Melbourne, 9 August
    Crown Conference Centre
    9:30am – 12:00pm

    Sydney, 10 August
    The Westin Sydney
    9:30am – 12:00pm



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