Adobe Analytics Cloud
Customer Intelligence & Predictive Analytics
Optimise marketing effectiveness across brand engagement points and increase your loyal customer base.
Your customers expect you to anticipate their needs and wants. They also expect you to know who they are and what they’re interested in, regardless of the channel or engagement point they use with you. Today you can’t afford to use spray and pray methods because customers can go to your competitors with the click of a button.
Join this session and learn how Adobe can help you build an environment where customers get what they want and need. Know what content they respond to, what channels they use, and how you can most effectively target them.
Discover how to:
- Remove guesswork from creating the most relevant experience possible
- Spot patterns found in historical and transactional data to proactively mitigate risks, and exploit opportunities
- Use data to decide what offers and products should be displayed and will work best
- Identify upcoming risks and anomalies, as well as their contributing factors
- Build a business case
Sydney, 10 August