Brand and Direct Response Advertising
Adobe Advertising Cloud Overview
VP, Revenue and Partnerships, Adobe
00:11:58 | Slides
Making Advertising part of the customer experience by understanding the customer
Managing Director, Expedia
Using Data Together to Build Amazing Customer Experiences
Head of Data & Programmatic Product Sales, Nine Entertainment Co.
00:16:18 | Slides
Metrics that matter
Global Digital Director, Pernod Richard Winemakers
00:15:31 | Slides
Bridging the Talent Gap
Professor Scott Thompson-Whiteside
Executive Dean - Faculty of Health, Arts and Design, Swinburne University of Technology
Video advertising panel
Nadia Cameron, Publisher and Editor, CMO and Associate Editor, CIO, IDG Enterprise Division at IDG
Clare Smith, Village Roadshow
Nicole Mcinnes, eHarmony
Kate Whitney, Global Digital Director, Pernod Richard Winemakers
The Dynamics of Attribution
Sr. Product Manager and Regional Evangelist, Adobe
00:17:59 | Slides
Programmatic’s Evolution to Experiences with Dynamic Creative
Adobe Advertising Cloud Specialist, Adobe
00:15:10 | Slides
Measuring Success - Brand vs Direct Response - What are we Measuring?
Head of Digital & Social, Lenovo
00:12:20 | Slides
What is Adobe Experience Cloud?
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.