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Watch Adobe Symposium 2017 Keynote, Locknote and Session videos on demand.
 

Adobe Symposium 2017

Marketing to the People You Know

 

Introduction

David Jordine
Product Specialist, Adobe

00:05:50 | Slides
Enabling Cross Channel Marketing Through Data

Brent Burgess
Head of Digital Technology & Martech Platforms, IAG
Anthony Marquette
Marketing Automation Platform Lead, IAG

00:16:09 | Slides
Getting to Know the People in Your Database - Unifying Data, de-duping, FDA

Kirsten Hall
Campaign Specialist, Fairfax Media NZ
Grant Torrie
Acting Chief Marketing Officer, Fairfax Media NZ

00:16:22 | Slides
Fireside on Talent Swinburne / IBM iX

Professor Scott Thompson-Whiteside
Executive Dean - Faculty of Health, Arts and Design, Swinburne University of Technology
Amanda Young
IBM iX

00:10:16
Automating Irresistible Connections - Learnings from placing Adobe Campaign at the centre of enterprise marketing

Simon Harries
Marketing Development Manager, Virgin Australia Group

00:17:16 | Slides
NAB: Failing Fast to Deliver Rewarding Customer Experiences

Lisa Marchant
Head of Data Activation, National Australia Bank

00:14:38 | Slides
Omni-Channel Customer Engagement Platform

Arman Masoudi
Sr Product Marketing Manager, Microsoft | Dynamics 365

00:10:19 | Slides
Making a Lasting First Impression

Tracy Smithers
Director of Customer and Direct Response Marketing, Westpac NZ

00:14:17

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
  

  
 
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
 
 
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
 
 
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.