Breaking down maturity into four essential elements.
Be your best self. All day. Everyday.
Customer Experience can create energy and ignite a passion for your brand. In an era where customers immediately adapt your latest innovation as their new minimum expectation, your survival as a company is determined by your ability to transform quickly to deliver an agile customer experience.
Understanding the many layers of customer behaviour.
Analytics is a core discipline for any company seeking digital maturity. It takes the guesswork out of the equation and lays the groundwork for smart and effective marketing.
Give email a personal touch.
Email is critical for engaging customers. But keeping it in line with your overall message can be a challenge. You want to give more context, while keeping email integrated into your overall cross-channel strategy. With email, there is always room to grow.
Mastering mobile moments.
Understanding the power of mobile begins with understanding how deeply immersive it is for mobile users. One easy way to think about the unique perspective of mobile and then to act on it is to consider the “three Cs” of mobile: context, connection, and cadence.