Take the mystery out of mobile.

Monitor all your mobile apps and services—and deliver more personalized experiences—from one central hub.

Analyze. Strategize. Personalize.

Your mobile strategy is a pivotal component of your marketing plan. To deliver relevant experiences, you need to know exactly how your customers are interacting with your apps. And you need to trigger changes in those apps in a heartbeat to improve the experience. Adobe Marketing Cloud makes it easy to monitor analytics, serve personalized offers, and even entice inactive users—all in once place.

Understand your customers, not just their devices

Marketing Cloud connects you with more than just data. Find out who uses your app and how. And put that information to work—fast.



Get in-depth mobile metrics such as trends, launches, average session times, and crashes with Adobe Analytics.

Personalization and testing

Deliver personalized experiences to app users and execute A/B or multivariate tests with Adobe Target. 

Out-of-app advertising

Launch search and display ads to nudge inactive users back to your app with Media Optimizer and Audience Manager.

App monitoring. The way app monitoring should be.

Keep a close eye on your mobile apps and use the data you collect.


Control your solutions

Manage all your connected Marketing Cloud solutions with a mobile-specific marketing interface. 

Create custom notifications

Set up push notifications based on mobile app analytics, such as no app launches within ten days.

Collect and deliver data

Collect and deliver data across leading device operating systems and development tools with the high-performance SDK.