Today's media-rich environment supports a wide array of communications channels, including print, telephone, e-mail, websites, radio, television, and wireless devices. While this mix offers great versatility, it also increases the volume of messages vying for consumers' attention.
To break through the din, marketing and creative professionals are faced with the challenge of producing communication campaigns that deliver relevant, graphically rich information that targets specific recipients in their preferred method of communications. That's a tall order.
Variable Data Publishing (VDP) solutions are meeting this challenge today. Adobe has been driving the technology behind VDP for more than a decade, with industry-standard and advanced VDP workflows and an extended network of VDP solution providers who offer VDP plug-in solutions, composition software, and output systems. Together, we are making a wide range of VDP solutions more accessible and affordable for companies of all sizes.
Adobe created the VDP Resource Center as a central forum for those seeking to create and deliver messages that will stand out and be noticed in an increasingly competitive and diverse media environment. Specifically, the VDP Resource Center:
We invite you to explore each section of the Adobe VDP Resource Center. If you don't find the information you need, we'll gladly address your inquiry individually.
Newly announced Adobe Creative Suite 4 Design Premium software is the latest evolution of the ultimate toolkit for creating and producing outstanding design for print, web, interactive, and mobile media
Adobe?? Acrobat?? 9 Pro software introduces exciting new features that enhance professional print workflows, including advanced preflight capabilities, accurate color conversions, intelligent overprint previews, and robust document comparison capabilities.
Adobe PDF Print Engine 2 is a full-featured PDF file renderer, designed to provide maximum flexibility and to streamline print production by enabling integrated, end-to-end PDF workflows for all job types ??? offset, short-run digital, and VDP. This exciting new technology promises to fuel powerful, personalized publishing environments based on reliable PDF workflows. Learn more
With Adobe InDesign® Server software, systems integrators and third-party developers can build design-driven publishing systems that speed editorial workflows or automate template-driven document creation, such as web-based collateral and personalized marketing materials.
Adobe software helps Reynolds DeWalt break new ground in marketing to its consumers across multiple media. "With Adobe Creative Suite 3, integration among Adobe tools has gotten even better so it's easier for us to move files from one program and one delivery format to another," says Scott Dubois, vice president, Cross-Media Services & Marketing.
Did you know that Adobe offers a broad range of eSeminars and OnDemand seminars online? With access to more than a dozen topics, including VDP, you can take advantage of a world of knowledge from the convenience of your desktop.
Attend a free eSeminar and learn how Creative Suite 3 Design Premium can help you complete the circle between creativity and print efficiency. Choose from many unique 90-minute sessions designed for print professionals.
In this updated whitepaper, learn how a new generation of VDP solutions is helping marketers meet today's communication challenges, and how the new ISO standard, PDF/VT, is shaping the future of VDP workflows.