Comput-a-Search is one of the largest suppliers of real estate brokerage accounting software in the nation, with many of the top 100 real estate firms as customers, including GMAC Real Estate, Sotheby's International Realty, Real Estate One, Jenny Pruitt and Associates, Realty USA, and Illustrated Properties. Over a year ago, Ron Hurak, company VP, was introduced to Visual Communicator®, and selling his software, Profit Power, has never been the same.
The problem Hurak faced was his inability to be in all places all the time. He needed a way to sell his product with the effectiveness of doing a one-on-one personal demonstration, without having to actually be on location. He wanted to produce high-quality professional product demonstrations that were engaging as well as informative. "Selling our software was a real challenge, and I wasn't able to reach my full selling potential because I was so limited by the need to be in front of my customer," says Hurak. "With Visual Communicator, I am able to be anywhere, anytime, while being able to communicate with customers in the interactive way that they are use to."
Before finding Visual Communicator, Hurak tried a number of video editing software products that were either too low end or so complicated that the learning curve was just too difficult. Hurak explains: "Visual Communicator quickly ended our search and today we are creating visual media that still blows our minds and our clients too. No other solution allows us to create a professional video presentation, complete with slides, transitions, and special effects almost instantly. We can then publish the videos to the web, CD, or DVD. It's simply amazing."
"There are so many benefits that come with Visual Communicator," says Hurak. "Ease of use, variety of options, and the speed of production are what come to mind first. Not to mention eliminating the need to hire a high-priced agency that would charge a small fortune for the same results." Hurak says Visual Communicator has been so successful with product demonstrations that the company's list of new project ideas continues to grow. "We are now thinking about working on infomercials, customer testimonials, company communiqu??s, and training videos that will all be online and instantly available to our clients and employees."