Prove the value of your mobile initiatives.
Gain a deeper understanding of your mobile app users and a comprehensive view into your mobile campaign performance. With Adobe Analytics, you have mobile analytics intelligence right on your desktop, smartphone, or tablet — so you can quantify the ROI of every mobile project.
Features of mobile app analytics
Collect comprehensive data for your mobile websites and apps on all major operating systems.
Get usage reports that include lifecycle metrics for your apps and app store metrics — see trends for users, launches, average session length, retention length, and crashes.
Find where your app users launch and interact with your mobile experiences by GPS location or points of interest.
Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more.
Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes.
See how users navigate through your app to determine which screens and UI elements are engaging users and which cause users to drop off.