It’s more than data. It’s customer intelligence.
Guiding the experiences that matter.

Turn your insight into action.
Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
Home Depot
 

Home Depot uses our tools to assemble customer intelligence.

See how the do-it-yourself retailer uses Adobe Analytics to better understand and serve their customers.

 

Choose the Analytics plan that fits your needs.

Select

Select
Discover audiences with enterprise-grade analytics.

Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.
 

Prime

Prime
Multichannel customer intelligence for the enterprise.

Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.
 

Ultimate

Ultimate
Advanced machine learning and deep customer intelligence.

Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.
 
 

We’re the only Leader among Digital Intelligence Platforms.

 
See why we feel we’re best positioned to move you from analytics to digital intelligence in the latest Forrester Wave.
 

Add functionality to your Analytics plan.

As you lock into your Analytics plan, there’s still more capability you can plug in to make it more powerful. Consider these Adobe Analytics add-ons:
  • Video

    An advanced analytics platform for standardised video and ad engagement measurement.
  • Predictive Workbench

    Advanced insights powered by statistical modelling and machine learning.
  • Live Stream

    Take action on what's happening at the moment with the real-time events fire hose.
  • Data workbench

    An advanced analytics platform for customer analytics and predictive modelling.
  • Mobile Marketing

    A mobile app campaign tool for messaging, user acquisition and location-based marketing.
  • Attribution

    Understand what marketing touches are the most meaningful and how to most effectively optimise the customer journey.
 

Curate data your way with Analysis Workspace.

Analysis Workspace is our new analytics experience that allows you to simplify the visualisation, analysis and sharing of complex sets of data. Pick from our templates and modify your experience as needed. Drag and drop different dimensions and elements, create ad hoc queries and get results in seconds.
 
Curate data your way with Analysis Workspace.

See how leading brands succeed with Adobe Analytics.


Adobe Marketing Cloud yielded an 11% order uplift and 23% more clickthroughs for the world’s largest cable company.


Dutch technology wholesaler powers its B2B market entry with daily improvements identified and implemented with Adobe solutions.


Multinational travel and tourism company simplifies customers’ pursuit of leisure by understanding their needs and delivering relevant content across multiple channels 

Watch now ›

Analytics know your customers today. Customer intelligence will know them tomorrow. 

Adobe Analytics is all about customer intelligence. And that’s why we’ve been named a Leader in the Gartner Magic Quadrant for Digital Marketing Analytics 2016 report.
 

Learn how to solve business problems.

Read our use case for best practices in Analytics.