Insights that are always on. Even when data is off-line.

Today’s customers are everywhere. Checking emails, browsing websites, visiting stores and speaking with customer service. With Analytics Data Workbench, you can see your customers’ entire journey across online and off-line channels. And you get the insights you need to drive revenue — all with one easy-to-use interface.
360-degree view of customers.
Consolidate all your online and off-line data to get a bird's-eye-view of the customer journey and improve cross-sell opportunities.
Predictive data insights.
Get advanced and predictive analysis on all your data and get the insights needed to make improvements across your marketing.
Real-time ad hoc analysis.
Quickly find solutions through unrestricted processing, analysis, exploration and reporting on tens of terabytes in a single dataset.

Here’s what you can do with Analytics Data Workbench.

Customer propensity modelling.

Define which customers are most likely to convert, so you can predict visitor behaviour and maximise your campaign’s success.

Audience clustering.

Analyse large amounts of data simultaneously to categorise visitors and create audiences for more in-depth targeting and personalisation.

Correlation analysis.

Identify trends and relationships in large datasets using standard correlation equations, so you can analyse data faster and highlight changes over time.

Data segmentation.

Discover meaningful insights using unlimited segmentation and filtering capabilities.

Engagement scoring.

Determine what actions you want your customers to take, then influence their behaviour at key times in the purchase cycle.

Customer churn analysis.

Find out what actions cause customers to leave a sale, so you can better understand what factors influence purchase behaviour.

Discover new insights. And new ways to drive business.


Find out how Dell connected the data details to make actionable insights and deliver segment-specific experiences.



Learn how Computer Science Corp doubled monthly marketing leads by optimising and targeting content for clients.

 

Don’t just know your customers today. Know them tomorrow.

See why we’re a Leader in Gartner’s 2016 Magic Quadrant for Digital Marketing Analytics.
 

Learn how to solve business problems.

Read our use cases for best practices in segmentation.