Adobe Analytics Prime


Analytics Prime

The best customer experiences grow from great customer intelligence.


Adobe Analytics Prime helps you to go beyond basic analytics and dive into true customer intelligence gathered from all of your channels. We’re talking about real-time insights gathered across your web pages, mobile apps and any of your online and off-line channels.
Understand segments in depth
Understand segments in depth
Enhance customer experiences using deep, real-time understanding of key customer segments across channels.
Take immediate action
Take immediate action
Act instantly on intelligent alerts from 24/7 anomaly monitoring across all data.
Share the benefits of data insights
Share the benefits of data insights
Give users across your organisation access to relevant insights with dynamic interactive visualisations.

Improve your customer experience.

By basing your decisions on insights from intelligent alerts you'll know, with incomparable precision, how your most valuable customers engage with you and how to find more people like them.
Improve your customer experience.

See all of your data together.

See all of your data together.

Bring your different marketing channels, including third-party marketing and advertising data, together in real time to see the story it tells and the pictures it paints about your customers.

Access advanced segmentation.

Use Analysis Workspace to explore data and relationships with customer engagement as you drag-and-drop any number of data tables, visualisations and components into a project. Get results as quickly as you can think of questions to ask.
Access advanced segmentation.

Keep everyone informed.

Keep everyone informed.

Curate customised workflows and reports and even perform specialised analyses in Microsoft Excel. Then use the simple sharing abilities to keep your organisation up to date on the latest insights.

More capabilities of Prime.

Ad Hoc Analysis
Ad Hoc Analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations and opportunities.
Segment Comparison
Segment Comparison
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Reports and Dashboards
Reports and Dashboards
Organise and visualise any data in dashboards and detailed reports. Share dashboards and reports through email and mobile.
Real-time Automation
Real-time Automation
Don't just analyse data. Act on it with automated real-time and rule-based decision-making tools.
Customer Retention
Customer Retention
Analyse how your customers interact with your properties and better understand the drivers behind customer churn.
Anomaly Detection
Anomaly Detection
Find out how a metric has changed in relation to your previous data as the anomaly is happening.

PLUS

•  Mobile App Analytics
•  Advanced Calculated Metrics
•  Intelligent Alerts
•  Rules-Based Attribution
•  Customer Attributes
•  Search Advertising Analytics
•  Analytics Report Builder
•  People Metric
•  Data Connectors & Feeds
•  Activity Map
•  275 Customised Dimensions
•  1,000 Customised Events
•  Metadata Classifications
•  Tag Management

Further your analytics maturity with these add-ons.

  • Video

    Standardised video and ad engagement measurement.
  • Predictive Workbench

    Advanced insights powered by statistical modelling and machine learning.
  • Live Stream

    Take action on what's happening at the moment with the real-time events fire hose.
  • Data workbench

    An advanced analytics platform for customer analytics and predictive modelling.
  • Mobile Marketing

    A mobile app campaign tool for messaging, user acquisition and location-based marketing.
  • Attribution

    Understand what marketing touches are the most meaningful and how to most effectively optimise the customer journey.

Don't just read about it. See Analytics in action.

Learn how to solve business problems.

Read our use cases for best practices in analytics.